Demand Generation Discount Marketing 
The Pipeline
OCTOBER 19, 2012
This of course is an important part of marketing and sales. Companies are using this as a reason to focus all of their sales tactics and marketing dollars to the Internet. Probably the most dynamic and important traditional marketing strategy is person to person marketing. It’s a win-win for everyone involved.
Zoominfo
AUGUST 4, 2020
There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.
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The Pipeline
JULY 15, 2011
Stored in Business Acumen , Guest Post , Marketing , Proactive , Sales 2.0 , Sales Tip , Selling , execution. Discounting works on the Internet, too – but be careful. Discounting price also discounts value. Be careful about a blanket discount that can reduce the perceived value. Demand Generation.
The Pipeline
MARCH 6, 2012
In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth.
The Pipeline
JULY 18, 2011
Not that big a thing today, but keep in mind this was before the Web, and while the delivery is no longer a challenge, functional and useful alerts, now marketed as triggers by many of the same folks, are still being sold, if not always bought. The other obvious lesson learned was not to sell at a discount. Demand Generation.
The Pipeline
NOVEMBER 11, 2011
And they always needed to, because clients had figured out that if they wait to the last week of the month, the company would cave in a sell at a discount. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen.
Zoominfo
NOVEMBER 29, 2021
Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.
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