SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Demand Generation. March 2008. February 2008. Book Notice.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn. Endorsements.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

APRIL 15, 2011

How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. March 2008. February 2008.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn. Endorsements.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The Lead Generation Process.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

JANUARY 18, 2012

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

DECEMBER 7, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. January 2008.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

OCTOBER 26, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

NOVEMBER 16, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

The Pipeline

JULY 25, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

JUNE 15, 2011

For some it is the “competition”, encouraging sellers to focus on the buyer’s circumstance and market view rather than product. This has become much more the case since the introduction of the marketing term Sales 2.0. Demand Generation. When Sales Met Marketing. Community Marketing Blog.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Compensation 241

The Pipeline

MARCH 9, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238

The Pipeline

AUGUST 10, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

MARCH 16, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 235

Pipeline Cold Calling Hiring Compensation 235

The Pipeline

AUGUST 5, 2011

Lauren Carlson is a write and market analyst out of Austin, Texas. Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. About Lauren Carlson. Book Notice. Book Review. Business Acumen. Buying Process.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

NOVEMBER 23, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

FEBRUARY 8, 2012

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

AUGUST 24, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

APRIL 27, 2011

No matter how difficult your market or month is, there’s always something to celebrate. This can be an overview of new research, feedback from a recent customer briefing, review of new market trends or analyst data, or even a quick presentation or interview (live or recorded) with an actual customer. Demand Generation.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

AUGUST 22, 2011

There are still too many reps I speak to who can’t articulate specifics, and rely too much on general elements, or pre-fab facts provided by their managers, the “old timers” or marketing. Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

NOVEMBER 11, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

The Pipeline

JUNE 8, 2011

Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

The Pipeline

MAY 20, 2011

Ian Brodie is a Marketing Speaker and Coach who helps consultants, coaches and other professionals attract and win more clients. Small Business Sales and Marketing Magic. There’s a subtle change that’s taken place fueled by the Internet and an increased availability of information in general. About Ian Brodie.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

The Pipeline

FEBRUARY 24, 2012

Some of the “propositions” developed by someone in marketing who base the “value” on “primary” and “secondary” research sources, rather than being based on conversation with live clients. Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Guest Post.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

OCTOBER 31, 2011

The market is changing, are you? Demand Generation. When Sales Met Marketing. The Right Way to Use Demos in Technology Sales. Community Marketing Blog. Sales and Marketing Loudmouth. There are a number of other ways and benefits, the key is to adopt and foster a culture of learning and improvement.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253