Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales and Marketing Management

NOVEMBER 10, 2014

Janelle Johnson, director of demand generation at marketing automation provider Act-On Software (act-on.com), shares insights on the timing. Janelle Johnson, director of demand generation at marketing automation provider Act-On Software (act-on.com), shares insights on the timing. read more'

Email Marketing 196

Email Marketing Demand Generation Targets Demand Generation Marketing 196

SBI Growth

OCTOBER 5, 2013

Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. The software automates lead management and campaign management.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Hubspot Sales

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling?

Ideal Customer Profile 59

Ideal Customer Profile Demand Generation Targets Top of Funnel Account 59

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

MAY 5, 2013

Kathy is the CMO of an emerging software company. She has helped build the company with superb demand generation efforts. To help you make your company customer-centric, download our Buyer Persona Content Targeting Kit. Download the Buyer Persona Content Targeting Kit to help you with quality content.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation Targets 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. You can then use this data to look back at past and current customers, see what they have in common, and target people with those same attributes. Assign Point Values.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales Hacker

AUGUST 20, 2024

As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor.

Cost per Acquisition 122

Cost per Acquisition Infor Software Software 122

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Pointclear

MAY 21, 2013

How can these people create demand, create a marketing plan, and create demand generation programs in a vacuum? I am not asking about firms and software that solve only part of the riddle. What world are they living in? They spend money, but against what metric? Unfortunately, it’s done every day.

Quota 191

Quota Hiring Marketing Forecasting 191

The Pipeline

AUGUST 5, 2011

We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation. 2Fwww.facebook.com. Book Notice.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Mereo

FEBRUARY 14, 2019

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation 44

Demand Generation Demand Generation Targets Lead Rank Sales Qualified Lead 44

Drift

FEBRUARY 24, 2020

That means every morning and all day long my email inbox is filled with sales reps trying to sell me some new piece of software. Ensuring my kids don’t burn the house down. And, of course, MarTech. MarTech rules my world.

Demand Generation 71

Demand Generation Demand Generation Targets Forecasting Webinar Metrics 71

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation Targets 150

Sales Hacker

OCTOBER 18, 2024

As Hayes Davis (Co-Founder & CEO of Gradient Works) emphasizes, the next wave of smarter software will be able to synthesize data more effectively, offering deeper insights by combining different pieces of information to infer context. Sustained success demands a strategic approach backed by powerful technology.

Networking 107

Networking Real Estate Demand Generation Agencies Scale 107

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. You can then use this data to look back at past and current customers, see what they have in common, and target people with those same attributes. Assign Point Values.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Think buying signals, engagement, and account-based marketing.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Pointclear

JANUARY 4, 2018

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). The EVP of Sales at this client, a big division of one of the world’s largest software companies, said that he received zero qualified leads from marketing—except for the PointClear outbound leads.

Cost per Lead 170

Cost per Lead Sales Qualified Lead PointClear Lead Scoring 170

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, let’s say you sell marketing automation software. Everything is relative.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. To help you evaluate your options, I reviewed a range of CRM software and identified the best ones.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. Let’s take a look at an example ICP for a customer that sells B2B software.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

The Pipeline

JANUARY 13, 2012

I had a call from Bob, a director of sales with software company. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.”

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

Sales and Marketing Management

FEBRUARY 20, 2020

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out. Making Automation Work for Your SDRs.

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

Sales and Marketing Management

OCTOBER 23, 2017

A strong marketing plan must nail the messages that will resonate with target buyers – not just product positioning but how a company wants potential, existing and future customers to feel about it. Director, Corporate Marketing at Act-On Software , a marketing automation provider. Develop compelling themes. Paige Musto is Sr.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales Hacker

FEBRUARY 28, 2018

Chris Klein – Account Executive, Troops. Tom Alaimo – Account Executive, West. Tyler Gregerson – Corporate Account Executive, Lucid Software. Dan Cook – SVP of Sales & Customer Success, Lucid Software. Manager, Demand Generation, Host Analytics. TechTarget.

Infor 91

Infor Demand Generation Targets Demand Generation Sage 91

The Pipeline

OCTOBER 3, 2011

A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. Demand Generation. The first encounter was with a CSR, who quickly tried to convince me that it had nothing to do with their (lack of) service, and was likely my router. Book Notice. Book Review. Business Acumen.

Pipeline 227

Pipeline Customer Hiring Demand Generation Agencies 227

SBI

APRIL 17, 2013

Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like. You do have an end-goal defined, right? Where do they fit?

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation Targets 127

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Not only does WebSights help us to determine which accounts to target and when; it also helps answer important questions like, ‘Is our website converting? One business is an ideal fit.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Sales Hacker

FEBRUARY 27, 2024

Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

Marketing 122

Marketing Marketing Qualified Lead Demand Generation Targets Demand Generation 122

Pipeliner

MARCH 29, 2022

But what features should lead generation software have, and how much does it cost to use such services? Such tools will help increase brand awareness and customer loyalty to the business, collect data for user segmentation, target audience selection and analysis, and increase sales. We’ve got you covered! Instant data access.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

MarketJoy

JULY 22, 2022

Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. By answering both questions, you will get a clear idea of the businesses you’re targeting and how to show the right people how you can solve their problems. Lead Generation: . Over to you.

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

SBI

OCTOBER 12, 2017

You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132