Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

SBI Growth

DECEMBER 2, 2013

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different. Author: John Staples.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

SBI Growth

AUGUST 22, 2012

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns. Why do you care? A/B testing.

ROI 306

ROI Omniture Data Demand Generation 306

SBI Growth

MAY 1, 2013

The closure rates were near 50% from her 3 partner segments. Demand Generation. Major, Key or Strategic Account Marketing. She then considered her options: Tiered or segmented alignment. Her direct reports included: Strategic or Key Account Marketing. Demand Generation. Strategy & Planning.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Key Features: Comprehensive buyer dataset with 4.2

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Zoominfo

APRIL 17, 2025

Use the ZI 5000 to test segmentation models, prioritize outreach, or identify new account insights. Not sample records or mock demos actual, enriched profiles of the most influential companies in the world. Accelerate your GTM strategy with a trusted starting point. Spend less time stitching data, and more time using it.

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

DiscoverOrg Sales

MAY 30, 2018

“Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Identify your most immediately viable target buyer.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

SBI Growth

NOVEMBER 27, 2013

What are the verticals, regions, segments to target? A few must-do items in this step: Target Ideal Customer Profile for new product. Target Buyer Persona Profiles. Buying Process Maps for target personas. Campaigns and demand generation programs ready. Are their new markets to enter?

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI Growth

NOVEMBER 26, 2013

Next, Doug had to decide if his team could effectively target the market. Based on his analysis, three initiatives were selected as top priorities: Market analysis and segmentation. Demand generation. Having a list of priorities is important. Marketing would need to oversee the demand generation initiative.

Demand Generation 282

Demand Generation Demand Generation Targets Sales Operations Analysis 282

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Enhanced content syndication segmentation options. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

APRIL 22, 2013

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Enhanced content syndication segmentation options. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

SBI Growth

NOVEMBER 29, 2012

Your target audience is being ‘hunted’ by a number of competitors. Begin by establishing a market segment for your focus. This may involve segmenting by company size, vertical, fast growth, etc. Step 2: Establish Your Target Personas. Step 5: Map Potential Demand Generation Opportunities.

Exercises 310

Exercises Lead Scoring Lead Rank Marketing 310

SBI Growth

FEBRUARY 19, 2013

. #2 - Metric — Missing the New Product Revenue Target. You need a segmentation plan and buyer access plan. Marketing needs to be running demand generation campaigns in advance so sales has leads. Root Cause — your company does not have a Sales Enablement Program. How will the channel be enabled?

Promotion 310

Promotion Demand Generation Targets Demand Generation Intent 310

Sales and Marketing Management

DECEMBER 15, 2017

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Identify a common set of target accounts for sales and marketing. Stay agile.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Identify and narrow down your target buyers. Who is your target customer?

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. What is Account-Based Marketing Software? Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. The bad news? Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

The Pipeline

JANUARY 18, 2012

In the segment below we discussed the importance of “actioned information”, and its role in sales success. While this is just one segment, we’ll be posting others in the coming weeks. Demand Generation. We covered a number of topics relating to sales and success. Download the latest version here. Book Notice. Book Review.

Pipeline 253

Pipeline Cold Calling Compensation Hiring 253

SBI Growth

FEBRUARY 18, 2013

Here are a few steps you can take: Identify The Right Targets. Take a hard look at how any of the factors above may have changed ideal segment and buyer understanding. They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. Tags are simple keywords you create which allow you to segment your connections. This allows you to easily send targeted, relevant content to them. The SVP of Sales needs more new business. But the Sales Leader can’t wait. Linkedin Tagging.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

The Pipeline

AUGUST 10, 2011

This week we are running the first segment of that discussion(we will be running other segments over the coming weeks); here we specifically respond to the question of what sales people can do to shorten the sales cycle. Demand Generation. As always, we welcome your feedback, you can contact Michael or me. Book Notice.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

DiscoverOrg Sales

JANUARY 2, 2019

When paired with a target account list or territory, Intent Data shows organizations who is most ready to buy – and who they should reach out to now. Another interesting use case suggested by TOPO is segmenting by Intent rather than traditional segments.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

AUGUST 24, 2011

Today’s segment is the first of two dealing with what the B2B rep can do to be better prepared to achieve consistent sales success. Demand Generation. A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. Book Notice. Book Review. Business Acumen.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

DiscoverOrg Sales

FEBRUARY 9, 2017

Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts. The first step in an effective account-based strategy is target account selection. Use Cases for AccountView.

Ideal Customer Profile 120

Ideal Customer Profile Account Based Marketing Demand Generation Targets Segment 120

Janek Performance Group

NOVEMBER 13, 2024

Craft tailored sessions to deepen expertise in your target industries. Account Planning and Strategy—Pipelines, Playbooks and everything in-between Account Segmentation and Targeting : Review ideal customer profiles, segmentation strategies and target account lists.

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Scoring Lead Rank 48

DiscoverOrg Sales

FEBRUARY 13, 2019

Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Building marketing segmentation. Because the programs Marketing creates must be scalable, the data points we marketers typically work with should be easier to categorize and create segments with.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

Zoominfo

AUGUST 13, 2018

Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

The Pipeline

JUNE 15, 2011

For others, the Status Quo has come to represent a segment of the market that is not ready to buy, and therefore can/should be overlooked in favour of those potential buyers who have declared their intent. Demand Generation. This has become much more the case since the introduction of the marketing term Sales 2.0. Book Notice.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Compensation 241

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 52