DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. You already know this.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. 1 Investing in accurate data enables greater personalization, targeting, and effectiveness across the entire company.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Sales Hacker

SEPTEMBER 27, 2024

If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8 Greater resonance, greater pipeline generation. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach.

Outbound 112

Outbound Lead Rank Scale Intent Signal 112

Zoominfo

MAY 21, 2021

But they’re not asking your sales team for help. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data? Get a Demo How Do You Use B2B Intent Data?

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Look for titles such as CEO, CFO, and VP of sales.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Trick #1: Target (and reach) key decision-makers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MARCH 7, 2023

Then, look into account activity data to understand how many touchpoints are needed and how many contacts should be engaged at each targeted account. From there, you can work backward to determine the right number of accounts for your business based on the available budget and resources.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JULY 31, 2023

It’s easy to find thought leaders on LinkedIn giving tips on using LinkedIn Sales Navigator. But when one of my reps was struggling to book meetings in Q1 this year, I couldn’t find a comprehensive guide to LinkedIn Sales Navigator — so I decided to write it. If Sales Navigator is connected to your CRM: Choose ‘My CRM Accounts.’

LinkedIn 52

LinkedIn Demand Generation Targets Hiring Buyer Intent 52

Emissary

JULY 1, 2022

You can build ideal customer profile, target account lists, and key buyers in the system and target and measure. Best for: Sales and Marketing teams that are tightly aligned and focused on targeting buying groups. It integrates with CRM platforms and offers information on intent signals.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io 1) Outreach.io

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Green Lead's B2B

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. This opens the gates to pockets of your ICP and target buyer personas who might not otherwise find you. That means they’ll be closer to making a purchase when they talk to your sales team.

Top of Funnel 26

Top of Funnel Ideal Customer Profile Cost per Lead B2B 26

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. Sales Prospecting Techniques.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. Podcast Mention Tracking: Insights when key contacts at target accounts participate in relevant podcasts.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130