Zoominfo

MAY 21, 2021

Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data?

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

DiscoverOrg Sales

JANUARY 2, 2019

We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. Prediction #2: B2B Intent Data will (start to) go mainstream.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Zoominfo

NOVEMBER 3, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. This allows the sales team to provide feedback on the lists. So, how do we do it?

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

JUNE 8, 2021

Our system facilitates real-time connection with buyers in their time of need, alerts sales teams to meaningful activity, and feeds engagement activity data back into the system for better future profiling and targeting. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

DiscoverOrg Sales

MAY 30, 2018

“Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Identify your most immediately viable target buyer.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

DECEMBER 2, 2019

“Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Identify and narrow down your target buyers. Who is your target customer?

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

NOVEMBER 6, 2023

Based on conversations and collaborations with executives at many of our 35,000+ customers, I recommend we reframe how we approach ABM around three pillars of growth: automated go-to-market plays, advanced forms of intent data, and alignment between sales and marketing. In fact, a survey conducted by Bain & Co.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Meanwhile, the pressure to meet targets doesn’t go away—it grows. Meanwhile, the pressure to meet targets doesn’t go away—it grows. This combination is a good start, but there’s one problem with the engagement data: prospects have to come to you.

Intent Data 138

Intent Data Lead Scoring Lead Rank Closing 138

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Behaviors Behavioral data speaks to the mindset and actions of your target audience. Then there’s intent data.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

MARCH 21, 2023

Fixing problems with existing data is one piece of the puzzle — you also need to ensure that your CRM or MAT has enough data to begin with. Automated enrichment from third-party data sources can fill any gaps in your system, helping reps avoid tedious manual prospecting on LinkedIn or other public-facing tools.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. How to Connect with Prospects 1. That’s where intent data comes into play.”

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Get rid of everyone you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Trick #1: Target (and reach) key decision-makers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

SEPTEMBER 22, 2022

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JANUARY 4, 2022

“While there is an abundance of data available, the ability to bring those datasets together to cleanse, normalize, and route the data is key,” says Justin Withers, senior vice president of strategy at ZoomInfo. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales Hacker

OCTOBER 15, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. This allows the sales team to provide feedback on the lists. So, how do we do it?

Lead Rank 122

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 122

SBI

NOVEMBER 16, 2017

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. Nancy: Why does the industry need your solution?

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Scoring 139

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Every day at 1 p.m.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. CreditXpert is a software provider that partners with top U.S.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Identify and narrow down your target buyers. Who is your target customer?

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Zoominfo

JUNE 8, 2021

Our system facilitates real-time connection with buyers in their time of need, alerts sales teams to meaningful activity, and feeds engagement activity data back into the system for better future profiling and targeting. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers.

Ideal Customer Profile 100

Ideal Customer Profile Sales Qualified Lead Scale Lead Scoring 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation 69

Zoominfo

MARCH 7, 2023

Then, look into account activity data to understand how many touchpoints are needed and how many contacts should be engaged at each targeted account. From there, you can work backward to determine the right number of accounts for your business based on the available budget and resources.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

APRIL 27, 2022

Don’t be discouraged by being the last to pitch your client or prospect. How Deal Intelligence Solves Sales Challenges Challenge #1: Reaching clients and prospects at the right time In an account manager’s dream world, their clients would simply reach out and offer to spend more money. What else can you solve for them?

Closing 100

Closing Demand Generation Agencies Demand Generation Demand Generation Targets 100

Zoominfo

JUNE 14, 2022

Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. The C-suite will come later.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 8, 2021

Conduct thorough market research If you’re not sure which market you should target, start by looking at first-party data. In your CRM, pull a list of customers by country and identify commonalities among them. This can help you build your target lookalike companies list. Intent data.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Sales Hacker

APRIL 8, 2021

A prospect comes to a webinar. Twenty days later, the same account gets targeted by an outbound SDR. Prospect tells the AE “This is awesome, but we’re too busy. Prospect declines. If you have a limited number of target accounts, it’s easy for marketing to claim to influence all opportunities.

Lead Rank 122

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 122

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Rank 100

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 100