Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. Consider the case of generative AI. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. But, many of these technologies fall short.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Customer Insights That Drive Innovation ZoomInfo didn’t enter the ABM market to be just another vendor.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

DiscoverOrg Sales

JANUARY 2, 2019

We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. Prediction #2: B2B Intent Data will (start to) go mainstream.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

NOVEMBER 3, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. Demo Day is as much an opportunity for Marketing as it is for Sales.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

NOVEMBER 6, 2023

Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision. By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. How do you define a lead?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Identify and narrow down your target buyers.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

SBI

JULY 10, 2018

For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck. Traditional demand generation methods just aren’t cutting it anymore. A marketing team judges how qualified a lead is based on engagement alone; a sales team takes that lead and discovers it isn’t a fit at all.

Intent Data 138

Intent Data Lead Scoring Lead Rank Closing 138

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. Within BANT, there are four primary types of data with which to segment your audience: 1. Let’s break it down.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution.

Intent Signal 130

Intent Signal Intent Data Demand Generation Demand Generation Targets 130

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MARCH 21, 2023

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Inaccurate data means leads aren’t routed properly to sales. What’s it take?

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. How do you define a lead?

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Sales Hacker

OCTOBER 20, 2023

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing. At Demandbase, data wins every time.

Hiring 127

Hiring Marketing How To Intent Data 127

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Get rid of everyone you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Trick #1: Target (and reach) key decision-makers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

SBI

NOVEMBER 16, 2017

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. It’s like the old saying “Time is Money.”

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Scoring 139

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step. “You can use dynamic audiences on their own or in concert with native audiences.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

OCTOBER 15, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. Demo Day is as much an opportunity for Marketing as it is for Sales.

Lead Rank 122

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 122

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Ideal Customer Profile 100

Ideal Customer Profile Sales Qualified Lead Scale Lead Scoring 100

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. The foundations of the marketing/sales attribution problem. The foundations of the marketing/sales attribution problem. Or was it the blog, or the TV ad?

Lead Rank 122

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 122

Zoominfo

AUGUST 16, 2023

Data as a service, or DaaS, helps solve these challenges by putting the task of data quality in the hands of the experts. It’s an efficient way to build predictive go-to-market workflows and results. Contacts: Professional contact data, including work email, direct dial phone number , and office address.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130