Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. What is Account-Based Marketing Software? Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

DiscoverOrg Sales

JANUARY 2, 2019

We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. Prediction #2: B2B Intent Data will (start to) go mainstream.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. is a real-time contact data platform that simplifies B2B prospecting. Its data is continuously refreshed, ensuring that users always work with the most up-to-date information. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

NOVEMBER 3, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. This allows the sales team to provide feedback on the lists. So, how do we do it?

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

NOVEMBER 18, 2024

Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Why Visitor Identification Matters Identifying website visitors is critical for many businesses.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

JUNE 8, 2021

Our system facilitates real-time connection with buyers in their time of need, alerts sales teams to meaningful activity, and feeds engagement activity data back into the system for better future profiling and targeting. Nor can you expect them to know every time someone from a target account visits your website.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

DiscoverOrg Sales

MAY 30, 2018

“Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Identify your most immediately viable target buyer.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

Zoominfo

DECEMBER 20, 2024

ZoomInfo provides unparalleled data coverage and precision paired with advanced AI, machine learning, and real-time verification features. ZoomInfos data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

NOVEMBER 6, 2023

Based on conversations and collaborations with executives at many of our 35,000+ customers, I recommend we reframe how we approach ABM around three pillars of growth: automated go-to-market plays, advanced forms of intent data, and alignment between sales and marketing. However, not all intent data is created equal.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Identify and narrow down your target buyers. Who is your target customer?

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Behaviors Behavioral data speaks to the mindset and actions of your target audience. Then there’s intent data.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Assign Point Values.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Meanwhile, the pressure to meet targets doesn’t go away—it grows. Meanwhile, the pressure to meet targets doesn’t go away—it grows. This combination is a good start, but there’s one problem with the engagement data: prospects have to come to you.

Intent Data 138

Intent Data Lead Scoring Lead Rank Closing 138

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution.

Intent Signal 130

Intent Signal Intent Data Demand Generation Targets Demand Generation 130

Zoominfo

MARCH 21, 2023

Too often, that means time is wasted on manual data-gathering that may not even be targeting the best accounts. And when sales teams struggle to acquire the necessary contact data to sell to large buying committees, they’re often stuck with a single-threaded selling approach.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. This will help you build target account lists, identify buying committee members, and retarget good-fit customers.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JANUARY 4, 2022

“While there is an abundance of data available, the ability to bring those datasets together to cleanse, normalize, and route the data is key,” says Justin Withers, senior vice president of strategy at ZoomInfo. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Get rid of everyone you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Trick #1: Target (and reach) key decision-makers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Assign Point Values.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Sales Hacker

OCTOBER 15, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. This allows the sales team to provide feedback on the lists. So, how do we do it?

Lead Rank 122

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 122

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

SBI

NOVEMBER 16, 2017

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. Nancy: Why does the industry need your solution?

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Rank 139

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

AUGUST 16, 2023

Technographic data : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Intent data : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. There’s immediate satisfaction when logging into MarketingOS.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

MARCH 28, 2022

Tailor your strategy using advanced intelligence As you develop your sales strategy, one of the first steps is using a B2B database to gather insights on your target audience. “Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo. Free Trial 2.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Sales Hacker

OCTOBER 20, 2023

At Demandbase, data wins every time. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here.

Hiring 127

Hiring Marketing How To Intent Data 127

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Identify and narrow down your target buyers. Who is your target customer? ” No problem.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Zoominfo

JUNE 8, 2021

Our system facilitates real-time connection with buyers in their time of need, alerts sales teams to meaningful activity, and feeds engagement activity data back into the system for better future profiling and targeting. Nor can you expect them to know every time someone from a target account visits your website.

Ideal Customer Profile 100

Ideal Customer Profile Sales Qualified Lead Scale Lead Rank 100

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation Targets 69

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

LeadBoxer

DECEMBER 8, 2019

What is Account-Based Marketing? Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects. It involves creating a highly specific list of potential accounts, then creating personalized marketing experiences to engage those prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89