Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

The Pipeline

JUNE 28, 2013

What’s in Your Pipeline? Tibor Shanto.

Video 282

Video Demand Generation Demand Generation Targets Intent 282

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Key Features: Comprehensive buyer dataset with 4.2

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. What is Account-Based Marketing Software? Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The Pipeline

APRIL 5, 2013

To do that you need something good to listen to. What’s in Your Pipeline? Tibor Shanto. sell better Selling to Executives Tibor Shanto'

Demand Generation 272

Demand Generation Demand Generation Targets Sales Qualified Lead Penetration 272

Anthony Iannarino

SEPTEMBER 20, 2020

The version of me that makes that promise—and all others like it—has great intentions, even if the only thing he does consistently is fail to keep his side of the bargain. It starts by demanding more from yourself than anyone else could reasonably—or even unreasonably—demand of you.

Demand Generation 94

Demand Generation Demand Generation Targets Exercises Negotiation 94

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

DECEMBER 20, 2024

ZoomInfos data and AI capabilities transform a wealth of information into actionable insights, enabling sales teams to target decision-makers and prioritize prospects showing strong buying intent. ZoomInfo provides unparalleled data coverage and precision paired with advanced AI, machine learning, and real-time verification features.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

NOVEMBER 3, 2020

With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. This allows the sales team to provide feedback on the lists. So, how do we do it?

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

SBI Growth

FEBRUARY 19, 2013

. #2 - Metric — Missing the New Product Revenue Target. Marketing needs to be running demand generation campaigns in advance so sales has leads. We see sales leaders undertake sales force projects with best intent. The SVPs of Sales we see cycle through a role in 18 months had the best intentions.

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

Zoominfo

NOVEMBER 18, 2024

Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Why Visitor Identification Matters Identifying website visitors is critical for many businesses.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

DiscoverOrg Sales

MAY 30, 2018

“Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Identify your most immediately viable target buyer.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. It harnesses member-driven insights to surface relevant account information, relationship context, and buying intent. The bad news? Seamless.AI Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JUNE 8, 2021

Our system facilitates real-time connection with buyers in their time of need, alerts sales teams to meaningful activity, and feeds engagement activity data back into the system for better future profiling and targeting. Nor can you expect them to know every time someone from a target account visits your website.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

DiscoverOrg Sales

JANUARY 2, 2019

Prediction #2: B2B Intent Data will (start to) go mainstream. We’ve been big on Intent data for years , through our partnership with Bombora. Intent Data is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. The use case for Intent Data.

Data 196

Data Intent Data Customer Intent 196

Sales and Marketing Management

DECEMBER 15, 2017

Identify a common set of target accounts for sales and marketing. Creating a mutually beneficial, collaborative environment for these teams is challenging and for more than half of marketers the biggest barrier is understanding who exactly their target audience is. Here are four ways to hack your B2B growth with AI. .

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

DiscoverOrg Sales

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. Below, I will describe some of the use cases for the model.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Behaviors Behavioral data speaks to the mindset and actions of your target audience. Then there’s intent data.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Identify and narrow down your target buyers. Who is your target customer?

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Assign Point Values.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. Create rich, highly contextualized lead and account lists for your ABM efforts.

Conference 126

Conference Demand Generation Targets Account Based Marketing Scale 126

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Meanwhile, the pressure to meet targets doesn’t go away—it grows. Meanwhile, the pressure to meet targets doesn’t go away—it grows. Fit + Intent + Recency + Engagement = The equation for an in-month deal. The idea behind F.I.R.E.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Zoominfo

MARCH 21, 2023

Too often, that means time is wasted on manual data-gathering that may not even be targeting the best accounts. When the right decision-makers aren’t being targeted with a comprehensive sales approach, your deal loss rate increases and revenue suffers.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution.

Intent Signal 130

Intent Signal Intent Data Demand Generation Demand Generation Targets 130

Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 130

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

The Pipeline

JUNE 15, 2011

For others, the Status Quo has come to represent a segment of the market that is not ready to buy, and therefore can/should be overlooked in favour of those potential buyers who have declared their intent. Demand Generation. This has become much more the case since the introduction of the marketing term Sales 2.0. Book Notice.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Compensation 241

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Get rid of everyone you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Trick #1: Target (and reach) key decision-makers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Think buying signals, engagement, and account-based marketing.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 31, 2020

Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264