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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Often, content creation is outsourced to 3 rd party agencies. These agencies claim benefits of having a team of highly trained and college educated writers. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. What is an Internal Content Marketing Agency?

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‘On Demand’ Demand Gen: How GTM AI Automates New Business Growth

Zoominfo

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Training material/courseware for sales team. Direct sales team and channel partner communications and training complete. Campaigns and demand generation programs ready.

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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO.

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Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

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Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Training and Support: Invest in training for end-users and ensure ongoing support for seamless adoption.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Generates meetings with decision makers inside of your target prospects. Role of Marketing: Training and quick reference guidance on social selling best practices. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Frees sales from day-to-day dependence on marketing for leads.