Remove Demand Generation Agencies Remove Prospecting Remove ROI
article thumbnail

CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results.

article thumbnail

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

Fast, friendly service at a restaurant can improve your dinner experience as much as a perfectly cooked steak. The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Data is no different.

Data 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. What is a Lead? Lead Scoring.

article thumbnail

Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. Automatic enrichment of data from high-intent prospects. Intent data to prioritize high-value accounts and improve lead scoring.

article thumbnail

Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Prioritize pre-event outreach.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more!

article thumbnail

4 Pillars of an International Marketing Strategy

Zoominfo

International marketing demands a substantial level of research in order to ensure a good product-market fit and a high probability of ROI. “It How and why are people using their services? What kinds of questions do prospects want answered? You can’t simply “copy and paste” your marketing efforts from the U.S.