Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204

SBI Growth

OCTOBER 24, 2012

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. It could have been that an acquisition marketing activity started the entire process that ended in a closed sale.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

SBI Growth

JANUARY 26, 2013

You’re the newly minted marketing leader. Every marketing leader in similar circumstances asks themself these two questions: What do I need to accomplish in year 1? There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Lead Generation 130

SBI Growth

OCTOBER 28, 2013

He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Background. 5 Key Priorities.

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

SBI Growth

NOVEMBER 27, 2013

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal. In the past, leads could be generated and then handed off to sales. Determining Total Deals Required from Demand Generation.

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation Targets 276

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. It is especially crucial for start-ups, companies launching new apps, and those offering business services. Awareness of your business’ products and services involves demand generation marketing strategies.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 105

SBI Growth

JULY 7, 2013

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant? A BPM is a tool that maps the decision making process used to purchase a product, service or solution. Using a BPM means the buyer and marketing are aligned.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Sales and Marketing Management

SEPTEMBER 18, 2017

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something —  anything! — our Not so fast. Blind spots: Detected.

Demand Generation Agencies 237

Demand Generation Agencies Demand Generation Demand Generation Targets Marketing 237

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. Consider the case of generative AI. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SBI Growth

NOVEMBER 29, 2012

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Dive in head first to enhance your 2013 Marketing Plan. Step 1: Identify the Market.

Exercises 310

Exercises Lead Rank Lead Scoring Marketing 310

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

SBI Growth

MAY 14, 2013

That’s a question I often hear from marketing leaders. The one thing the best marketers are doing is Contextual Content Marketing. CONTEXTUAL CONTENT MARKETING. Enter Contextual Content Marketing. Most marketing departments are replete with content. “What are my competitors doing that I am not?”

Buyer Persona 314

Buyer Persona Lead Nurturing Demand Generation Agencies Demand Generation 314

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

The Pipeline

APRIL 17, 2013

In today’s market there are a number of parallels; a specific one can be found in those industries that are making the transition from selling products, to managed services. Again, nothing wrong with the thinking or reality, just the lack of consistently delivering against plan. What’s in Your Pipeline? Tibor Shanto.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

JANUARY 31, 2013

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. Can you define a unique distinctive attribute or difference in your products and services that tie to key buyer insights?

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

Demand Generation Agencies 219

Demand Generation Agencies Top of Funnel Lead Rank How To 219

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. We’ve also seen other innovative ideas such as catering services delivered direct to attendees’ households,” Joshua Bryce added.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

MAY 14, 2018

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

Ideal Customer Profile 204

Ideal Customer Profile InsideView Account Based Marketing Lead Rank 204

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

DiscoverOrg Sales

JUNE 8, 2017

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Increase Sales

JULY 13, 2012

The ability to attract attention is the purpose of marketing. If a recent survey from Corporate Visions is truly indicative of B2B marketing practices, then 80% of those efforts are not successfully attracting attention leaving sales people pocket poor not to mention really, really frustrated. Marketing message is boring.

B2B 139

B2B Demand Generation Agencies Marketing Demand Generation Targets 139

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Here’s the good news. ” No problem.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Your content marketing strategy should be leveraging every piece of content and ensuring that it is optimized content. Also, these brand searches could be driven from other marketing efforts such as email, conference events or news.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn. Endorsements.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

The Pipeline

APRIL 15, 2011

How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. March 2008. February 2008.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217