DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. This research data, known as Intent data , combined with the recency of the action reveals the full picture of a sales ready lead. Fit + Intent + Recency + Engagement = The equation for an in-month deal.

Intent Data 138

Intent Data Lead Scoring Lead Rank Closing 138

Zoominfo

NOVEMBER 8, 2021

How and why are people using their services? Intent data. If you need to market in a different language, tap into local speakers or hire an agency to help. You can also work with a channel partner, agency, or local sellers who have existing relationships and expertise in that country. How did they do it?

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Fit” data refers to firmographic and demographic information. Test a variety of demand generation tactics.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. An increase in searches from multiple contacts at an account often indicates that they are open to buying.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

APRIL 27, 2022

But as organizations scale and become more siloed, the buying committee you’ve worked so hard to build a relationship with could be completely distinct from the team looking for an additional service. I use intent data all the time,” Boutelle says. In another plot twist — because why would it be easy? —

Closing 100

Closing Demand Generation Agencies Demand Generation Targets Demand Generation 100

Zoominfo

JUNE 14, 2022

It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

APRIL 8, 2021

Cool accounts: Another bucket might be leads from intent data, or perhaps you’re buying leads from a third-party website that writes articles about your industry. Now, go change your attribution methods and make sure you invest in the right demand generation motions. But that’s another story for another day.

Lead Rank 123

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 123

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. About TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Pipeline

APRIL 1, 2024

Evaluation of client needs: constantly assess customer data to stay on top of changing customer needs. Proposal: make a formal presentation describing the services you offer, showcase your USPs, and take questions. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales Hacker Training

MARCH 14, 2023

What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. We’ve broken down the best lead generation tools into four distinct categories. Drift chatbots come in three flavors — marketing, sales or service.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. We’re still expanding our product set, doing creative services. Intent Data Is Your Friend. Show Introduction [00:03].

Scale 87

Scale Intent Data Outsourcing Services Direct Mail 87

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Take a look at historical and real-time data Unprecedented times aside, there are instances when looking at historical data is still helpful.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. We’re still expanding our product set, doing creative services. Intent Data Is Your Friend. Show Introduction [00:03].

Scale 60

Scale Intent Data Outsourcing Services Direct Mail 60