Remove Demand Generation Agencies Remove Demand Generation Targets Remove SugarCRM
article thumbnail

Webinar Replay: SugarCRM® Acquisition of Salesfusion – What it Means for You

SugarCRM

SugarCRM has acquired marketing automation innovator Salesfusion. Adding Salesfusion’s powerful marketing automation solution to Sugar’s market-leading CRM platform empowers you to create experiences that accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty on a mobile-first platform.

article thumbnail

5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Not only should a strong ABM tool be able to feed actionable insights to the sales rep about account and contact activity, competitive research, and new contacts to engage, but should be able to automate engagement with those prospects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

A full-service marketing automation platform offers concrete solutions to the most common problems companies face today, as marketing and sales alignment, ROI, and sales cycles depend on its automated processes and organization. They also feel overwhelmed by the incoming data.

article thumbnail

How to Influence Sales Cycle Length

SugarCRM

The number of opportunities in your pipeline is predominantly influenced by your ability to generate demand for your product or service. Whether it’s through traditional outbound efforts or inbound content-driven marketing, prospects are ultimately in control of when and how they express interest in your products or services.

article thumbnail

The CRM Playbook for Manufacturing Enterprises

SugarCRM

Most companies struggle with fragmented, siloed information regarding customers, global sales, and service teams. Manage Dealer Network Most manufacturing enterprises sell and service their products through a network of dealers, usually spread globally, that retail in local markets.

article thumbnail

How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

A full-service marketing automation platform offers concrete solutions to the most common problems companies face today, as marketing and sales alignment, ROI, and sales cycles depend on its automated processes and organization. They also feel overwhelmed by the incoming data.

article thumbnail

How to Measure Your Marketing Campaign Effectiveness

SugarCRM

Some metrics focus on branding and some on-demand generation. Here’s a list of the four key deliverability metrics you should be tracking, why they’re important, and how they can help you improve your reach and effectiveness. Now that you’re sold on the importance of measurement, what exactly do you need to measure?