Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights.

Account Based Marketing 130

Account Based Marketing Intent Data Vendor Intent Signal 130

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. We’re not just talking about selling products and services here; we’re diving into the art of crafting connections that stand the test of time.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

NOVEMBER 8, 2021

How and why are people using their services? Using intent, and particularly technographics — insight into the technologies a company currently has installed and the technologies they’re actively researching — can really help tailor your messaging,” says Ashley Eleveld, senior manager of international demand generation at ZoomInfo.

Webinar Metrics 130

Webinar Metrics Demand Generation Agencies Lead Rank Marketing Qualified Lead 130

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. DEVELOP A LEAD GENERATION STRATEGY. There should be both demand generation and nurture campaigns. IMPLEMENT DEMAND GENERATION.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation Targets 300

SBI Growth

OCTOBER 24, 2012

Below is an example of the types of elements involved in an integrated campaign across many touch-points and channels: The difficult part of proving a return on investment is capturing the total impact of all touch-points and activities within a campaign. The ProForma is used for Demand Generation campaign pre-planning.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

OCTOBER 28, 2013

The ability to partner with the right agency provides speed and quality. It starts with great demand generation execution and continues with a solid lead management process. Do you have an agency of record, or do you need one? Companies going public don’t typically have the luxury of a large marketing organization.

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

SBI Growth

NOVEMBER 27, 2013

The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals. Inventory and supply chain readiness confirmed to fulfill anticipated demand. Direct sales team and channel partner communications and training complete.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288

Partners in Excellence

AUGUST 20, 2023

Almost universally, there seems to be a demand gen problem—it has become increasingly difficult to catch prospect/customer attention, regardless of the techniques we leverage for demand gen. Every channel for reaching and engaging them is overwhelmed. And perhaps the issue is the whole concept of Demand Generation.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Targets Demand Generation Face-to-face 99

Zoominfo

AUGUST 12, 2021

The data landscape First-party data is collected directly on your website or through your digital channels. According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable. To understand this problem, we start with the data landscape. It’s considered the most reliable.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

First-party data is collected directly on your website or through your digital channels. Whether you are a digital marketing agency, running marketing and demand generation campaigns, or a digital publisher, solid audience data is the surest way of cutting through the noise in today’s crowded advertising space.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales and Marketing Management

NOVEMBER 11, 2020

Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking. We’ve also seen other innovative ideas such as catering services delivered direct to attendees’ households,” Joshua Bryce added.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. If possible, test different graphics, text, and CTAs for each campaign to determine which ones resonate the most in each channel.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Pipeliner

DECEMBER 19, 2023

I agreed with Frank, adding that companies sometimes struggle to articulate how their product or service can help in specific business use cases. Choosing the Right Channels for Content Marketing The importance of choosing the right channels for your content marketing efforts was another topic we delved into.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Hubspot Sales

AUGUST 21, 2023

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Test your messaging.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

MAY 15, 2018

We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen. The right way to think about demand generation and what data to use to make decisions. 6) What really is demand generation? [25:53]. What You’ll Learn.

Demand Generation Agencies 65

Demand Generation Agencies Hiring Demand Generation Targets Demand Generation 65

SBI Growth

MAY 1, 2013

Customer service handles the few inbound leads and hands them off directly to sales. No Lead Generation program. Demand Generation. Partner or Channel Marketing. Demand Generation. The analysis reveals significant gaps. She knew the team had gaps but she wanted a complete analysis before rebuilding.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation Targets 296

InsightSquared

JANUARY 23, 2019

Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. Which regions, campaigns, or channels are driving the least qualified leads? But first, let’s get some things straight.

Marketing Qualified Lead 81

Marketing Qualified Lead Lead Rank Top of Funnel Funnel 81

Hubspot Sales

NOVEMBER 21, 2018

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. The Self-Service model.

Paid Content 139

Paid Content Top of Funnel Lead Rank Webinar Metrics 139

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. Once you are able to engage buyers and move them into a “known” status, you’ve reached the “Awareness” stage.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

SBI Growth

JULY 7, 2013

A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. What is a Buying Process Map (BPM)? What does a Buying Process Do? What does it mean to use a Buying Process Map?

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Take good notes. Before the trade show.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Proposal: make a formal presentation describing the services you offer, showcase your USPs, and take questions. Research shows 68% effectiveness in B2B demand generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. These figures suggest that today’s SDRs cannot rely on one or two traditional channels to keep building their sales pipeline. It’s all about options.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. Can you define a unique distinctive attribute or difference in your products and services that tie to key buyer insights? It applies here.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Brand Keywords are the search terms that include your company name, slogans, key personnel names or proprietary product/services names. CMO’s are tasked with driving customer acquisition. The answer is Search Engine Optimization (SEO).

Top of Funnel 276

Top of Funnel Lead Scoring Lead Rank Funnel 276

SBI

SEPTEMBER 13, 2018

Indeed, when making business-to-business purchases for work, buyers are increasingly frustrated by the level of service they encounter. The Value of Blending Digital & Human Channels. Clearly, B2B sellers must close this costly gap and make it easier for buyers to interact with them via the channel of their choice.

B2B 126

B2B Demand Generation Agencies Survey Remedy 126

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Synchronize the client/prospect/employee experience across all channels.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Act!

JANUARY 23, 2024

Premium Cloud, Link2forms+ is a powerful lead generation tool that streamlines the collection of customer data for things such as newsletter signups, service or quote requests, information requests, surveys, and much more. Generate insight into customer wants and needs with detailed graphs and reports.

Benefit 52

Benefit ACT Demand Generation Agencies Lead Generation 52

Sales Hacker

FEBRUARY 1, 2022

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego.

Commission 90

Commission Quota Demand Generation Agencies Lead Rank 90

Sales Hacker

MARCH 10, 2020

Nicole Wojno Smith: I was getting my MBA in marketing and my agency decided they needed someone to do marketing for the agency because we are growing really quickly, and I took on that responsibility. Sam Jacobs: When you first took on that marketing role at that first agency, what did they define marketing to be?

Hiring 79

Hiring Demand Generation Agencies Marketing Trade Show 79