Your Lead Gen Is Broken (Here’s How to Fix It)
No More Cold Calling
APRIL 15, 2021
Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. They buy what software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc. I also like this definition from Stephen M.R.
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