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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

Store and distribute customer information through your CRM software for easy reference when needed. You can also leverage Nutshell’s email marketing tools to send automated welcome packets once you receive a signed agreement. Alternatively, send a digital welcome packet with a voucher via email. Attend a live guided tour!

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The Ultimate Sales Prospecting Guide: Definition, Benefits, and Steps for Success

Nutshell

We’ll cover the definition of sales prospecting, why it’s important, the steps in the prospecting process, and tips for success. Your sales team might gain access to leads to convert into prospects through inbound marketing , in-person events, referrals, and other channels. Table of Contents What is sales prospecting?

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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

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The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Recency, in this case, equals immediacy. Rolling Recency.

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Software for Tech Companies: What’s in Your Tech Stack?

Nutshell

What are the best types of software for tech companies to use? 6 types of software to include in your tech company tech stack Every company’s tech stack will look different. That said, there are definitely some tools that every tech company can benefit from. You can usually also pay them through this software.