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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

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Unlocking Business Potential: Powerful Lead Mining Software Tools

Zoominfo

There are many lead mining tools and platforms available today. By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. What is Lead Mining Software? The result?

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How to Find Decision Makers and Drive B2B Sales Success

eGrabber

Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. The people who make decisions in companies hold the authority to purchase and set the companys strategic course. Knowing who the decision makers are and how to find them is essential for any strong B2B sales strategy.

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How to Become a Social Executive

SBI Growth

LinkedIn, the leading social network for business professionals, shows an 11% growth rate in CEO presence. In addition, 45% of all LinkedIn users can make a business decision. This is why LinkedIn is a powerful tool to keep things professional and authentic. This is by far the greatest CEO presence of all social platforms.

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The Rise of Social Selling

SBI Growth

Sign up for our research tour and get a free tool: 5 Traits of Social Sellers. The tool will help you identify, hire and develop social sellers in your organization. Social selling generates meetings with decision makers inside your target prospects. A direct route to decision makers who purchase your products.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

Yet many reps struggle to get that critical first meeting with a decision maker. LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. As they grow and expand their networks with quality connections, company exposure grows.

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Taking sales to the next level

Sales 2.0

New technology like AI may help in better prospect identification and referral selling approaches that leverage social networks have been shown to increase conversion rates. Research shows on average there are 6-10 decision makers and it’s typical for most sales people to only speak to one person.