Sales and Marketing Management

JANUARY 27, 2019

Author: Brad Wilsted Note: This is part 3 in a 3-part series on the powerful role sales management plays in driving sustained revenue growth – and how companies can better leverage this critical position for improved top-line performance. Hire the right sales managers. Establish a Company Way for sales management.

Sales Management 166

Sales Management Hiring Compensation Incentive 166

SBI Growth

JANUARY 27, 2014

As a sales manager, your team looks to you for coaching and strategic help. A tactical plan should include items such as: Meeting the Decision Maker. Establishing a decision timeline. Meeting with marketing to coordinate account-specific marketing activities. Completing the stakeholder wheel.

Strategy 303

Strategy Decision Maker Face-to-face Influencer 303

SBI Growth

JANUARY 23, 2014

Marketing is not driving the quality sales leads the field needs. Very few leads from marketing convert to accounts. You’re hearing it from your Sales Managers and reps. Your VP of Sales is sick of the excuses. They have a large pool of prospects with direct access to key decision makers.

Forecasting 303

Forecasting Prospecting Top of Funnel Sales Qualified Lead 303

Understanding the Sales Force

NOVEMBER 3, 2014

Dave Kurlan Inbound Marketing sales methodology closing sales performance sales selelction' I''m sure I''ve missed a few but you get the gist.

Sales Methodology 215

Sales Methodology Inbound Decision Maker Consultative Selling 215

MTD Sales Training

JUNE 29, 2017

When your decision-makers see the efforts you are making to support their business rather than just sell products, they will believe you have a part to play in the future of their business. To become a favourite with the decision-maker, you need to personalise the contacts you have with them, customising at every opportunity.

Decision Maker 163

Decision Maker Hotels Loyalty Up-Sell 163

Hubspot Sales

MARCH 8, 2023

requires an extensive understanding of finance to back it up.

Decision Maker 122

Decision Maker Pharmaceuticals Salary Travel 122

DiscoverOrg Sales

DECEMBER 4, 2017

One of the most important aspects of any sales enablement strategy is alignment to the customer journey. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Understanding the Sales Force

NOVEMBER 6, 2013

Getting through to decision makers. We know how important qualifying is and Pete Caputa , Sales & Marketing VP at Hubspot , proves that qualifying improves closing percentages with the metrics data he included in this recent post. Making enough prospecting calls. Pushing back on put-offs. Asking tough questions.

Sales Qualified Lead 276

Sales Qualified Lead Hotels Hubspot Decision Maker 276

Pointclear

JULY 17, 2013

To read an excerpt from her latest book, Smart Sales Manager , click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Your most important customers (you know—the named accounts that the field usually manages?)

Field Sales 245

Field Sales Inside Sales Hiring Face-to-face 245

Sales and Marketing Management

SEPTEMBER 4, 2018

It may be true that “sales is a numbers game”, but consider whether you need to buy/develop/cultivate more leads or if you have plenty of leads but need to qualify them better. Are you speaking to decision makers or gatekeepers or influencers? Do you know what to do when you encounter them? Go get ‘em!

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Sales and Marketing Management

JUNE 25, 2018

I know, you fell into sales, and perhaps from there, sales management. Are you obsessed about getting that key decision maker live even if they tell you “no.” Author: Tony Hughes You may be struggling thinking, "What on Earth am I doing, I hate this job!". Do you live for the thrill of finally speaking with them?

B2B 319

B2B Banking Conference Decision Maker 319

No More Cold Calling

JANUARY 5, 2017

So, why are account-based sellers wasting time with cold calling and marketing-generated leads when referral introductions could get them the one-call meeting ? Sales reps often tell me they’re not cold calling. They know trigger events and the names of decision-makers in their prospect organizations.

Cold Calling 222

Cold Calling Account Decision Maker Referrals 222

DiscoverOrg Sales

OCTOBER 3, 2017

The Last Mile Effort of Pre-Sales Customer Analysis. An account-based approach to sales requires that the message, positioning, and all engagement activity have a shared understanding of what’s in the customer decision-makers’ minds. This should be done by a strategic market analyst. That is a tall order.

Account Based Marketing 159

Account Based Marketing Report Decision Maker Ideal Customer Profile 159

No More Cold Calling

APRIL 6, 2017

When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in. Save you money (There are no expensive marketing costs—just your own sales team out there selling for you.). And it all starts with you—the sales leader.

Guarantee 233

Guarantee Referrals Prospecting Lead Generation 233

Understanding the Sales Force

DECEMBER 18, 2013

Also, I did not include the article that was awarded a Gold Medal for Top Sales & Marketing Article of 2013 earlier this week. Here they are in no particular order - My Top 10 Articles of 2013: SALES. Top Four Reasons Why Salespeople Struggle to Reach Decision Makers. The Key to Powerful Sales Conversations.

Decision Maker 210

Decision Maker Compensation Call-back Consultative Selling 210

Score More Sales

JANUARY 4, 2013

But I also had sales leaders who just raised the number by a percentage every year, not taking into consideration changes in the market or in opening up a new territory. Activity goals are goals that you typically come up with together with your sales manager targeting specific actions that you have a whole lot of control over.

Sales Qualified Lead 224

Sales Qualified Lead Decision Maker Territories Outbound 224

SBI Growth

MAY 11, 2013

Sales VPs need to make the number this quarter. Sales Managers want more new business. Sales Reps need more leads. Events are the best way to get introduced to decision makers. We recently attended a Sales and Marketing Event with two of our customers. Get the Creating Social Debt Guide.

Hiring 300

Hiring Referrals Decision Maker Ideal Customer Profile 300

Anthony Cole Training

JUNE 5, 2015

As I continue to think about habits of sales people and the role of the sales manager in identifying, assessing and “correcting” habits, I keep looking for additional information that might be additive to this string of articles. Ike sent me a link to a survey that was done regarding the hunt for sales managers/directors.

Hiring 120

Hiring Sales Management CRM Scale 120

Hubspot Sales

SEPTEMBER 30, 2024

Not Conducting Thorough Research on Prospects Janice Si , Marketing & PR Specialist, says, "A common mistake among reps is not conducting thorough research on their prospects before reaching out. You need to grasp their pain points, budget, deadlines, and who the decision-makers are.

Social Selling 108

Social Selling Social Media Media Networking 108

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Understanding the Sales Force

AUGUST 9, 2024

Sales and marketing are not the same. Not only are they all on the marketing and tech side of business, they are NOT experts on selling. Has sales changed? Has it changed to the degree that selling is no longer part of sales Not a chance. Sales managers can benefit from apps that provide call analyses.

Top of Funnel 201

Top of Funnel Forecasting Decision Maker Call Monitoring 201

Allego

JANUARY 9, 2025

A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. In this high-stakes environment, companies that prioritize sales certifications gain more than an edgethey set the standard. And long sales cycles leave no room for guesswork.

Hiring 62

Hiring Marketing Exercises Scale 62

Sales 2.0

APRIL 27, 2014

As a marketing director, there are always projects I’d like to do but my company is not going to be able to fund or provide me the resources to get them all done. Gathering all that information and packaging it for your prospect can take a big chunk out of your sales week. Closing Sales Management' And I mean it.

Lead Rank 268

Lead Rank Lead Scoring Proposal Gatekeeper 268

Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. The chapter is “Understanding What Your Sales Manager Is Up Against” by Barry Trailer and Jim Dickie. This article was no exception, especially when they were writing about the sales process.

Decision Maker 187

Decision Maker Hiring Buyer Sales Methodology 187

Understanding the Sales Force

MAY 30, 2023

Salespeople aren’t prospecting as required because sales managers are not holding them accountable. Hold your Sales Managers accountable for holding their salespeople accountable to agreed upon KPIs. There are five possible reasons and some obvious solutions: Salespeople are not reaching decision makers.

Decision Maker 156

Decision Maker Hiring Proposal Sales Cycle 156

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities.

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

No More Cold Calling

AUGUST 20, 2015

If you’re a sales manager, you’ve probably even said it. The problem is that sales reps neglect important activities during early stages of the sales process. I asked my client how the sales reps prepared. ” Was their sales manager clueless, or what? What is the marketing plan for following up?

Closing 120

Closing Sales Management Referrals Ideal Customer Profile 120

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

Software 118

Software Software Sales Management Sales Forecasts 118

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Customers will drive the stickiness of virtual sales calls, so sales teams need to recognize how the shift affects their go-to-market strategy. Sales reps shouldn’t hesitate to reach out to new prospects virtually. Sales managers must be sure their reps are equipped with?—?and

B2B 156

B2B Decision Maker Small Business Small Business 156

Understanding the Sales Force

SEPTEMBER 8, 2014

I''ll be speaking at Inbound14 , September 17, and I''ll be talking about How to Hire Great Inbound Sales/Marketing people. Responds better to being pushed by the sales manager - or prefers to push himself? Performs better when closely managed - or when left alone? Insulated Decision Makers.

Motivation 253

Motivation Hiring Face-to-face Decision Maker 253

Zoominfo

MAY 17, 2018

Think about it, how often do deals stall out while your sales team chases down key decision-makers? How often do opportunities revert to an earlier location in the sales funnel or skip to the bottom quickly? For this reason, sales professionals don’t always have a clear view of their pipeline.

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

Zoominfo

FEBRUARY 17, 2021

Sales reps look to increase conversion rates by upping their cold call game. Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Sales and Marketing Management

JULY 26, 2020

Author: Mat Singer, Senior Director of Sales Operations and Excellence, Upland Software Sales teams are often one of the most expensive resources within a company, yet the average frontline sales manager spends only 9% of his or her time developing direct report sellers. . Share the Collective Customer Knowledge.

Hiring 234

Hiring Training Lead Rank Health Care 234

Pointclear

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. For whatever reason (was it beneath him?) the CEO failed to step in and act.

Ideal Customer Profile 145

Ideal Customer Profile Sales Qualified Lead PointClear Decision Maker 145

SBI

JULY 12, 2018

This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions.

InsideView 104

InsideView Ideal Customer Profile Lead Rank Marketing Qualified Lead 104

Anthony Cole Training

MARCH 4, 2014

Record collections are beliefs that individuals have developed over time that become the unconscious motivators for actions and decision making. This information helps us, the sales person and the sales manager, understand the "root" of the sales symptoms being displayed by the sales person: Not asking enough of the right questions.

Decision Maker 178

Decision Maker Education Analysis eBook 178

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130