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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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How to Find Decision Makers and Drive B2B Sales Success

eGrabber

Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. The people who make decisions in companies hold the authority to purchase and set the companys strategic course. Knowing who the decision makers are and how to find them is essential for any strong B2B sales strategy.

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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Results With a strong data foundation, the Houston Rockets are on track to hit their target revenue goals.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Use ZoomInfo to identify which companies and decision-makers are attending. Early in my career, events terrified me.

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10 Strategies for Breaking Through to Unresponsive Decision-Makers

The Center for Sales Strategy

You’ve worked with your marketing team to develop your Ideal Customer Profile (ICP). You’ve researched to identify the key decision-makers of your target prospects. You can’t sell anything until you first talk to a decision-maker. But you can’t get a decision-maker to pick up the phone or even open your emails.

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ZoomInfo Copilot: Get Deeper Intelligence for Every Deal Stage

Zoominfo

By delivering real-time buying signals and flagging critical deal risks such as missing decision-makers or single-threaded opportunities Copilot empowers teams to stay ahead. These proactive signals help reps expand stakeholder engagement and avoid deal stagnation.