Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Lead411

JANUARY 16, 2025

Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A SaaS company uses Lead411 to find decision-makers in specific industries and score leads based on intent signals. Example Use: A B2B tech firm uses Gong.io

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Choose the right incentives. Referrals boost brand awareness.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Jeffrey Gitomer

DECEMBER 18, 2018

It's an excuse for decision makers to put buying decisions on hold. If it's just a callback, make the prospect write it down. Offer incentives and alternatives. Prospect's answer -- "Oh no, no, no.") I'll be your best friend. Offer December price incentives or special value incentives.

Call-back 156

Call-back Incentives Incentive Objections 156

MarketJoy

APRIL 17, 2018

It is also about understanding the difference between decision makers, gate-keepers, and influencers. How to Identify Sales Prospects. Decision Makers. Every organization has its fair share of people who promote themselves as having buying decisions, when in fact the final ratification comes further along the line.

Decision Maker 45

Decision Maker Influencer Ideal Customer Profile Gatekeeper 45

Zoominfo

MAY 13, 2018

Start small, and expand your incentive program as you learn and grow. Think about this way, if you don’t make prospecting a daily habit and only focus on the deals at hand, how will you meet your goals next month or the month after that? Look into prospecting tools. Do yourself a favor and build up your pipeline as you go.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

eGrabber

OCTOBER 29, 2024

The MICE (Meetings, Incentives, Conferences, Exhibitions) industry is a high-impact sector of business tourism that creates global connections, fosters innovation, and boosts local economies. It includes: Meetings: Business gatherings focused on information sharing and decision making. What is the MICE Industry?

Lead Generation 40

Lead Generation Tourism Industry Sales Qualified Lead 40

No More Cold Calling

OCTOBER 22, 2015

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. And why is it so hard for these reps to actually get on their prospects’ calendars? Because decision-makers don’t take cold calls or respond to cold emails.

Cold Calling 120

Cold Calling Decision Maker Referrals Wireless 120

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. Prospecting. What is prospecting? What is prospecting? Prospecting is the process of finding and reaching out to potential customers for your business. Scour Yelp for potential prospects.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Scoring Lead Rank 126

No More Cold Calling

APRIL 30, 2017

Think winning is focusing on a prospect’s desired outcome and then demonstrating how your solution gets results they can bank on? Prospects are bored, and salespeople have become a commodity. What are prospects not doing well? What’s to fear about prospecting? 3 Ways to Guarantee Referral Prospecting Success.

Referrals 149

Referrals Cold Calling Lead Scoring Lead Rank 149

No More Cold Calling

FEBRUARY 29, 2016

That’s why the salesmen and saleswomen who cultivate relationships and leverage them for introductions to prime prospects get meetings faster, fill their pipelines with hot sales leads, and convert prospects into clients more than 50 percent of the time. It’s similar to the conversations most sales reps have with prospects.

Referrals 120

Referrals Incentives Incentive Cold Calling 120

Hubspot Sales

JULY 30, 2020

Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. For example, a manager could ask an underperforming rep to double her number of prospecting calls. Limit the cost to 5% of an incentive budget. Even your top performers can lose focus during the summer.

Motivation 132

Motivation Commission Webinar Metrics Decision Maker 132

Hubspot Sales

MARCH 25, 2024

Here it is: Prospects aren't always easy to deal with. So to help you get a sense of the kinds of buyers you need to look out for (and what to do when you‘re dealing with them), we asked some sales leaders for their takes on the most difficult types of prospects to work with and how to engage with them effectively. You're welcome.

Prospecting 111

Prospecting Cancellation How To Revelation 111

HeavyHitter Sales

MARCH 22, 2012

Therefore, it is much more comfortable for the prospect to say something they think you want to hear than the actual truth.  In this case, they are trying to determine the principles, standards, incentives, and priorities of the key decision makers. In addition, our society has implicit guidelines of behavior.

Analysis 146

Analysis Acxiom Face-to-face Revelation 146

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). But, we recommend you give more thought to your referral incentives.

Referrals 130

Referrals Marketing Incentives Incentive 130

SBI

OCTOBER 1, 2014

Sales is all about pursuit: pursuit of the right prospects, pursuit of the right message, pursuit of the right applications. Discover the exact content for each prospects’ needs without leaving Salesforce or their mobile device. Instead, create custom pages, filled with targeted content for your prospective clients. Aventioninc.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Crunchbase

DECEMBER 18, 2020

Ensuring that prospects travel through the cycle to the point where they not only make purchases but become advocates for the brand has now become even more important. Step 1: Prospecting. Getting prospects interested in your company is the first step in the sales cycle. Step 3: Qualifying prospects.

Ideal Customer Profile 111

Ideal Customer Profile Sales Cycle Sales Qualified Lead How To 111

DiscoverOrg Sales

JANUARY 29, 2016

Their selling powers rely on their energy, enthusiasm, and attitude in every conversation with every prospective client. The staffing industry is a well-established one in the business world, and money-based incentives have long been the primary mode of motivation. Is Money Really the Best Motivation?

Motivation 120

Motivation Incentive Incentives Commission 120

Janek Performance Group

JULY 11, 2024

This starts with a deep dive into the prospect. It’s also learning about key decision makers, relationships, and level of influence. What does your prospect do differently? If you smile during your call, the prospect will hear it. Empathy is the ability to put yourself in the prospect’s position.

Consultative Selling 116

Consultative Selling Follow-up Film Buyer 116

Zoominfo

OCTOBER 13, 2021

We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. How do you determine gift value?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Hiring Sales Automation ROI 130

Sales Hacker

JANUARY 9, 2023

This means there is a giant pool of potential customers out there for you to prospect! SMB businesses generally make decisions faster. Smaller buying teams mean the sales process is less complex, which can make the decision-making process less complex as well. Offer a discount or cash incentive for a referral that buys.

Ideal Customer Profile 104

Ideal Customer Profile Enterprise Enterprise Marketing 104

Sales Hacker

DECEMBER 21, 2020

Webinars can solve this by allowing you to talk to a group of prospects in person, while they feel it is individual. A great B2B lead generation tactic you can use is to offer incentives for social shares. While many will connect this strategy with decision-makers in B2C businesses, there are many opportunities to leverage it for B2B.

Paid Content 117

Paid Content Lead Generation Top of Funnel Lead Rank 117

Hubspot Sales

JULY 15, 2020

These incentives demonstrate the level of commitment Mailchimp has towards the success of their clients. This goes to show the increasing importance of being able to close a deal quickly with the right customers instead of filling the pipeline with as many leads and prospects as possible. Image Source.

Pipeline 138

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 138

Crunchbase

MAY 19, 2023

From identifying potential customers, to finding quality leads and maintaining a healthy pipeline, sales prospecting is vital to the success of your business. Successful prospecting requires time management skills, a proactive mindset and the ability to communicate effectively. That’s not to say it’s without its challenges, however.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Lead Scoring Lead Rank 59

The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Sales Hacker

MAY 9, 2019

Know what to Include in a Sales Incentive Plan. This is how the sales compensation plan should work for reps in a prospecting role. This is what the person would be paid annually and it has two elements; a base salary and a sales incentive held against sales, also known as variable pay. Determine Total On-Target Earnings (OTE).

Face-to-face 110

Face-to-face Compensation Commission Lead Rank 110

Sales Hacker

JULY 17, 2018

Every account — and the decision makers who lead it — is treated as a market of one. Using ABS, entire teams engage with multiple stakeholders at a single prospective company. Major purchases require the tiered approval of several decision makers. Opportunities for upselling, cross selling etc. are unusually high.

Ideal Customer Profile 72

Ideal Customer Profile Account Decision Maker Buyer Persona 72

Miller Heiman Group

APRIL 9, 2019

This systematic evaluation of the opportunities, strengths and vulnerabilities associated with an account provides a complete analysis of a prospect. A Field of Play may be a specific region, division or department that makes decisions independently—and possibly with different key players—than the larger account.

Account 92

Account Incentives Incentive Decision Maker 92

Tenbound

JANUARY 3, 2024

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline By Marylou Tyler & Jeremey Donovan Part 1: TARGET Chapter 1: Internalizing Your Competitive Position Conduct a Six-Factor analysis of your strengths, weaknesses, opportunities, and threats. Influence map : a map of those who influence decision makers.

Prospecting 49

Prospecting Outsourcing Services Top of Funnel Sales Qualified Lead 49

Crunchbase

JANUARY 18, 2022

The process will be different for every product, but in general, we can whittle it down to five key stages: prospecting, qualifying and presenting, negotiation, closing, and nurturing. Step 1 – Prospecting : Get yourself out there! Step 3 – Negotiation : Not all of your prospects will jump on board immediately.

Sales Process 85

Sales Process Lead Rank Sales Qualified Lead Lead Scoring 85

Nutshell

DECEMBER 4, 2018

Salespeople typically detest meetings because they take time away from what they’d rather be doing: calling prospects, scheduling appointments, and closing deals. Monday morning meetings can be disruptive, since sales reps are more concerned with returning their prospects’ calls or contacting any new leads that came in over the weekend.

Meeting 97

Meeting Maximizer Decision Maker Commission 97

Pipeliner

MARCH 13, 2020

It seems that many executives and decision-makers in companies look on remote working as something that they have to tolerate in certain circumstances rather than embrace. The talent pool of prospective employees is, therefore, leaving the traditional centers of employment and spreading out in a way never seen before.

Benefit 98

Benefit Real Estate Survey Decision Maker 98

Sales Hacker

MAY 3, 2021

The matrixed, collaborative nature of work means that the group of decision-makers and even evaluators of a potential piece of technology or service can grow rapidly. Further, it doesn’t have to be mudslinging: a fair comparison of features between your solution and those of a competitor will go a long way with prospective buyers.

Ideal Customer Profile 108

Ideal Customer Profile Top of Funnel Customer Vendor 108

LeadBoxer

MAY 30, 2021

In B2B sales, you’re likely to deal with several decision-makers within one company. In fact, salespeople engaged in B2B sales will need to work with an average of seven decision-makers. Here are some elements of a successful business-to-business lead sales and marketing strategy: Know Your Prospects.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Highspot

JANUARY 28, 2024

These resources are all about helping your sales team guide potential customers through their decision-making journey. To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Supports the Buying Process Buying can be complex, involving many decision-makers.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Sales Hacker

MARCH 30, 2021

Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable. You get limited time with decision-makers, influencers, and the people who sign off on this.

Oracle 113

Oracle Scale SalesForce Incentives 113