Hubspot Sales

APRIL 2, 2021

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.

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Decision Maker Influencer Gatekeeper How To 122

Hubspot Sales

OCTOBER 5, 2021

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. Simba and Uncle Scar. Let's dive in.

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Gatekeeper Decision Maker How To Cold Calling 133

No More Cold Calling

JULY 20, 2017

They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. This digital dependence actually decreases productivity and extends the time it takes to reach a decision-maker. and try every ploy to get around the gatekeeper.

Account 285

Account Referrals Lead Generation Cold Calling 285

MTD Sales Training

JANUARY 24, 2012

But these connections might not be potential prospects for you, so how can you get to the key decision makers who you really want to engage with? The real gold which LinkedIn has to offer (more than any other social networking site) is the ability to be introduced to key decision makers you may otherwise not be able to reach.

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LinkedIn Prospecting Decision Maker How To 214

No More Cold Calling

AUGUST 9, 2018

In most cases, their lead generation process depends on marketing to round up online leads. Yet, nearly 80 percent say they don’t always get past the gatekeeper. Why can’t they get past the gatekeeper? Breeze Past the Gatekeeper with Referral Sales. Reps view gatekeepers like trolls guarding the bridge.

Lead Generation 197

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 197

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. There is an answer to seller access. What’s old is new again. Referrals are as old as time.

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Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success.

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Gatekeeper B2B Decision Maker Cold Calling 100

Mr. Inside Sales

JANUARY 31, 2020

It also means that the decision makers have all agreed that their buying motives (needs) are such that a decision needs to be made now. In addition, what is also important about timeline is that if the prospect you’re speaking to isn’t in the market at this moment, it means you can relax behind your pitch.

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Decision Maker Face-to-face Gatekeeper Inside Sales 199

Mr. Inside Sales

NOVEMBER 20, 2023

Then Google REALLY started marketing! This week ask yourself: Are you following AT&T’s marketing efforts? Then they sent out another one, this time in a neat, glossy package. Then a Google rep showed up out of the blue, canvassing the neighborhood. I wasn’t home, but he pitched my wife and said he’d come back. Or Google Fibers?

Google 222

Google Face-to-face Gatekeeper Licensing 222

Sales and Marketing Management

SEPTEMBER 4, 2018

Are you speaking to decision makers or gatekeepers or influencers? For example, how many calls your sellers make each day is important, but won’t tell you how many of those dials led to decision-maker conversations. Do you know what to do when you encounter them?

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Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). When your prospect is a decision-maker.

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Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Mr. Inside Sales

APRIL 30, 2023

They may get some leads out and set up some “demos or presentations,” but because they didn’t discover whether a prospect was truly a buyer and in the market at that time, their close rate is a disappointing 2 sales out of 10 full presentations…. Compare that with your own close rate or your team’s closing percentages.

Sales Qualified Lead 212

Sales Qualified Lead Face-to-face Gatekeeper Licensing 212

Mr. Inside Sales

JANUARY 2, 2023

In fact, this is also felt in the accounting department, the marketing department, and everywhere else. Getting screened out by the gatekeeper. Identifying decision makers. Most companies are under immediate pressure already to begin accomplishing their new goals and sales targets. Qualifying prospects.

Face-to-face 223

Face-to-face Gatekeeper Licensing Decision Maker 223

Zoominfo

MAY 8, 2019

Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales. These critical employees ultimately have the power to make or break your ability to connect with decision-makers. Spend less time searching and more time selling.

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Sales Process Data B2B Company 193

Sales 2.0

APRIL 27, 2014

As a marketing director, there are always projects I’d like to do but my company is not going to be able to fund or provide me the resources to get them all done. People in organizations like me (I’d call me a “gatekeeper” and a “user” in this case) need lots of information to verify and validate their buying decisions.

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Lead Scoring Lead Rank Proposal Gatekeeper 268

No More Cold Calling

JANUARY 25, 2011

For more on why a real introduction—a referral—makes all the difference, read: “ How to Bypass the Gatekeeper ”. This is why sales people have been hearing so much about the value in nurturing campaigns and social media marketing, but little of it seems to apply to anything a sales person can influence. This is why Sales 2.0

Cold Calling 247

Cold Calling InsideView Referrals Social Media 247

No More Cold Calling

SEPTEMBER 27, 2011

No other sales or marketing strategy comes close to the results you get through referrals. Getting past the gatekeeper to your decision-maker. Practically no marketing cost so far this year. Jeff Poore, Marketing Works. How to Bypass the Gatekeeper. Referrals Are Hot (Your Sales Can Be, Too!).

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Cold Calling Webinar Metrics Referrals Gatekeeper 202

Janek Performance Group

SEPTEMBER 11, 2024

A typical business project or initiative involves various decision-makers who can influence the outcome. The decisions or actions of key stakeholders can slow or speed up your sales initiatives, and that’s why stakeholder mapping is crucial. These decision-makers have a significant influence on the sales process.

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Decision Maker Enterprise Enterprise Account 62

SalesFuel

DECEMBER 23, 2024

Prepare for these top sales challenges One of the most common challenges that sellers face is being unable to reach decision-makers. Once theyve identified who theyd like to pursue, they must then target decision-makers. Sellers tend to rely on a single lead to get them to the decision-maker.

Decision Maker 52

Decision Maker Face-to-face Hiring How To 52

SalesHandy

FEBRUARY 23, 2021

Especially when you’re looking for decision makers, who’re usually inaccessible, and often indistinguishable from other prospects within the organization. Hence it is important to learn and figure out how to find decision makers in a company as part of your sales process. Who are Decision makers in a company.

Decision Maker 69

Decision Maker Company How To Campaigns 69

Mr. Inside Sales

MARCH 25, 2021

Skill level of the sales rep is the most important thing; however, there are other variables like the type of lead—inbound versus outbound; the territory; existing client or new prospect; the marketing and/or branding of the company, etc., are just a few of the other factors that influence sales.

Face-to-face 178

Face-to-face Gatekeeper Licensing Decision Maker 178

Zoominfo

FEBRUARY 17, 2021

Anticipate gatekeepers (the jaded call operators). Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Assume you’ll always get direct access to an executive or decision maker — study the org chart. Plan different ways to close in every avenue of conversation.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

DiscoverOrg Sales

NOVEMBER 27, 2018

A “BASHO email” is a fancy-pants name for a very personalized B2B email , usually addressed to a decision maker at a high-value account. Hyper-personalized cold emails are a main tenant of account-based sales approach (related to Account-Based Marketing, or ABM.). When your prospect is a decision maker.

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Mr. Inside Sales

JULY 17, 2020

You’re still in the market, and if we changed our offer just a bit, you’d be open to discussing it. I should let you reach back to me if and when there is further interest. You liked our offer and would have gone with it, but something just changed internally. I should stay in touch and reach back in a few months.

Face-to-face 187

Face-to-face Gatekeeper Call-back Licensing 187

No More Cold Calling

MARCH 1, 2018

It’s easier to go along with what everyone else is doing—writing blogs, commenting on social media, writing catchy email subject lines, relying on inbound marketing to fill your pipeline, and believing that 67 percent of the buying process is complete before prospects ever talk to a salesperson. your referral sources).

Lead Generation 249

Lead Generation Leads Marketing Qualified Lead Data 249

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Mr. Inside Sales

NOVEMBER 2, 2020

Response #2: “I didn’t expect you to be interested; heck, our marketing department hasn’t yet figured out a way to get our prospects to call us back—and that’s why they hired me! Now over 200 powerful and effective scripts to help you easily get past the gatekeeper, set appointments, overcome objections and close more money!

Gatekeeper 178

Gatekeeper Face-to-face eBook Hiring 178

Mr. Inside Sales

MAY 22, 2021

One of the companies does it the best, and it’s no secret why: They aggressively market across all appropriate and available opportunities; They have the largest staff of inside sales appointment setters (while the majority of the other companies don’t have any!) Unlimited License: One to 100 reps can attend for one low price!

Face-to-face 178

Face-to-face Gatekeeper Licensing Decision Maker 178

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services. Account-based marketing can use sales intelligence for a new level of personalization. Us either.).

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Account Based Marketing Case Study Data Campaigns 241

DiscoverOrg Sales

FEBRUARY 6, 2019

Include decision-makers in email for better response rates. Check out our on-demand webinar: How to Leverage Gatekeepers to Reach Decision-makers. And by doing so, we’ll be able to start looking upward in the org chart – at our ultimate decision makers. Strategic post-event follow-up.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Mr. Inside Sales

DECEMBER 4, 2020

Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Four: “I understand; I didn’t expect to catch you in the market right now. And let me ask you—the next time you are in the market for this, how many companies are you going to reach out to?”.

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Face-to-face Decision Maker Cold Calling Objections 191

Zoominfo

MAY 22, 2024

A world where every seller has the tools, tactics and connections that were once held hostage by old-school gatekeeping. But in today’s go-to-market environment, data isn’t enough. But in today’s go-to-market environment, data isn’t enough. Modern sales is becoming a science. Sell Smarter. Win Faster.

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Ideal Customer Profile Lead Rank Scale Marketing 130

Mr. Inside Sales

NOVEMBER 26, 2022

Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Four: “I understand; I didn’t expect to catch you in the market right now. And let me ask you—the next time you are in the market for this, how many companies are you going to reach out to?”.

Face-to-face 156

Face-to-face Decision Maker Objections Gatekeeper 156

Mr. Inside Sales

JUNE 1, 2020

I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads. Another company recently reached out to me wondering if there is a best practice approach for handling inbound leads.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. Think of someone who disrupts an executive’s day by getting past the gatekeeper explaining he/she knows that person and is following up ‘our previous discussions’ – yeah right!

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

No More Cold Calling

JUNE 23, 2019

Sales leaders acknowledge that referrals are their fastest revenue driver and solve their two biggest issues: getting qualified leads in the pipe and scoring meetings with decision-makers. They don’t sit back and wait for the phone to ring or for marketing to send over a fresh batch of cold leads. Because no one asked.

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Referrals Scale How To Lead Scoring 297