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A referral is the best way to get a meeting with the decisionmaker. There are two parts to the sales process: Part One: Getting meetings with decisionmakers. You get an introduction to your prospect, and you get a meeting with the decisionmaker. Why It’s So Hard to Reach DecisionMakers.
You also get to hear about the stages they go through in making decisions, and allows the person to still keep face if they aren’t the main protagonist. If you find the person you’re talking to isn’t the main decision-maker, you can still carry on the discussion, but be careful with how you progress. Happy Selling! Sean McPheat.
Getting past the gatekeeper shouldn’t be so daunting. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper. The Gatekeeper Is Not the Enemy. The goal is reaching the right person, which means getting past the gatekeeper. in my Referral I.Q.
Stop trying to get around the gatekeeper. If account-based sales reps want to reach C-suite prospects, the secret is calling at night or on weekends, when their gatekeepers are off duty. This is just the latest stupid advice I’ve read about how to bypass the gatekeeper and get decision-makers on the phone.
If there is one type of person every salesperson has more than a few pain-filled stories about, it is the gatekeeper. You don’t have to think that the gatekeeper is the person waking up in the morning with the sole intent to keep you out. Let’s first look at who is the gatekeeper. I’ve experienced my share of this too.
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decisionmaker. Essentially, gatekeepers hold the key to B2B sales success.
Switchboards and personal gatekeepers have mostly gone away so you can access decisionmakers much more easily than in the old days. Today, there are sales intelligence tools that provide us with direct lines and phone numbers to your contacts’ cell phones.
You make the call and boom, you’re blocked by the gatekeeper. First off, remember that the gatekeeper is only doing their joy by guarding the gate. Video: How Do I Get Past the Gatekeeper: You handle each one totally different, but it’s determined quickly which category they fall into. We’ve all been there.
This may sound elemental, but I rarely hear sales reps use it when speaking with gatekeepers. Try it this week and watch yourself get further with gatekeepers than you ever have. When a gatekeep puts you through, say thank you. And watch how much further you get with gatekeepers! The second word is, “thank you.”.
This powerful CD (or MP3 Download) will instantly improve your ability to: • Get past gatekeepers. Connect with decisionmakers easier. Click Here to read about the program. Click this special link to make a purchase. Qualify prospects better and learn their buying motives. Give better demos and presentations.
If you found this article helpful, then you’ll love Mike’s eBook, “The Complete Book of Phone Scripts” with over 130 pages of powerful and effective scripts to help you easily get past the gatekeeper, set appointments, overcome objections and close more money! Happy Selling! ON DEMAND SALES TRAINING THAT GETS RESULTS!
Influencers are key to both getting through to decisionmakers, and to eventually making a sale. If it’s true that the influencer has to show this or present this to the decisionmaker, then they had better be sold on it themselves, right? Set a follow up call after they have pitched the decisionmaker.
Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. Simba and Uncle Scar. Let's dive in.
Here are some areas in your sales approach that may need to change in order for you and your team to sell to enterprise accounts: Training your sales people to sell in a more complex environment, with more decision-makers, and gatekeepers evaluating the details of your product Ensuring your sales people are able to hold business conversations in enough (..)
Without question, gatekeeper is the most intimidating designation in sales. But they are the frontline against salespeople and others who seek a decisionmaker’s time. Often, if the gatekeeper doesn’t like you, you’re not meeting the VIP you need, let alone presenting a pitch. It’s also useful with gatekeepers.
And, if they are an influencer collecting information, then: “What is the timeline of the (decisionmaker) to put something like this to work for them?” And, to qualify the influencer: “How do you get involved in the decision process?” Does the (decisionmaker) take your suggestions/advice?”
Then: “And also, I’m not the decisionmaker on this, I’m just an influencer. Key #2: When he says, “I’m just an influencer—not the decisionmaker,” I would have again addressed it right then by saying: “Thanks for letting me know. After this, I have to take this back to the board and let them know what I think.”.
Imagine: for less than $18 you can suddenly fly past gatekeepers, overcome initial resistance statements from prospects, and qualify leads so you’ll know exactly how to close them! And all it takes is a little bit of effort, time, and a tiny amount of money. Unlimited License: One to 100 reps can attend for one low price!
Bypass the gatekeeper and score meetings with decision-makers every time. Only one kind of lead that sales managers should care about. And that’s referral leads. When you source referrals from trusted colleague and clients, you: . Pre-earn trust because your buyer’s trust in your mutual contact gets transferred to you.
More and more these days, decisionmakers hid behind their assistants or other influencers. Many sales reps get frustrated by this and often try to get past these very important people, thinking that only the decisionmaker is worth talking to. Big mistake. Unlimited License: One to 100 reps can attend for one low price!
I’ll get you started: For the Gatekeeper: Closed ended: “Is _ available?” (or—“Can If you would like to instantly improve your selling skills—and so your open and close rate—you can do so by taking just a few minutes to complete the following exercise (don’t worry, it’s easy and fun!). or—“Can I talk to _?) or just—“Hi, __ please.”)
The #1 challenge salespeople face is reaching decision-makers quickly, but getting prospects to call you back is deceptively simple with a referral program. Dylis and Joanne discuss how to get introductions to the type of clients you love working with, avoiding gatekeepers, and why prospects don’t call you back.
5) Make friends with gatekeeper or secretary. Oftentimes, people on our sales courses ask for techniques to get ‘through’ the gatekeeper, or ‘overcome’ them. We think making friends with them is the best way to get them on your side and help you get in front of the decision-maker. We don’t subscribe to that view.
What these approaches have in common is they are passive, and they give the gatekeeper control of the call. When greeted by the receptionist, they’ll ask: “Ah, would it be possible to speak with Dave Anderson?”. Is Dave Anderson available?”. Top reps, on the other hand, are assumptive. Hi, could I speak with Dave, please?”.
Yet, nearly 80 percent say they don’t always get past the gatekeeper. Why can’t they get past the gatekeeper? Breeze Past the Gatekeeper with Referral Sales. Of course, reaching the right person at the right level typically means there’s a gatekeeper looming. Reps view gatekeepers like trolls guarding the bridge.
This digital dependence actually decreases productivity and extends the time it takes to reach a decision-maker. and try every ploy to get around the gatekeeper. By asking for referrals, your team: Gets meetings with decision-makers in one call. The best way to do that doesn’t require an internet connection.
Getting screened out by the gatekeeper. Identifying decisionmakers. Unlimited License: One to 100 reps can attend for one low price! Perfect for reps dealing with the following issues: Reps struggling with call reluctance. Overcoming blow off objections like, “Just email me something”. Qualifying prospects.
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