Remove Decision Maker Remove Demand Generation Remove Networking
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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Unlike traditional broad-based advertising, this approach allows marketers to tailor their messaging and content to key decision-makers within carefully selected organizations. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.

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[VIDEO] 40% more Demos & 2.5x bigger ACV: The Results of Our Account-Based Everything Experiment

DiscoverOrg Sales

We started by developing personas forthe Heads of Sales, Head of Marketing, Business Development, Sales Development, Demand Generation, Sales Ops, andInside Sales – since our outreach is persona-based for ABE. The higher up in the org chart someone is, the closer they are to a decision maker. Talk to us!

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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

People can check out different demonstrations, network, and enjoy the occasional sponsored party or hosted happy hour. We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events.

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Demand Generation Strategy for Cybersecurity Serving Financial Services

Emissary

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

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4 Ways to Enhance Your Sales Development Rep With Automation

Sales and Marketing Management

Repair technicians may not pick up a cold call, but they might jump on social networks throughout the day. TJ Macke is the SVP of strategy at Sapper Consulting , which replaces the cold call to secure quality sales meetings with decision makers. Organize your SDRs’ creativity. You can follow TJ on Twitter @tj_macke.

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

TOPO, an analyst firm that helps sales and marketing organizations grow revenue, recommends developing three persona types : the entry point, the decision-maker, and the business owner. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks.

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

What are your biggest demand generation challenges? The topic is specific (networking tips), and he includes subtitles for those who are on a busy commute. This “lumpy mail” technique bypasses the gatekeeper and straight into the hands of the decision maker, eager to know what’s inside.