Decision Maker Related Topics 
No More Cold Calling
JULY 13, 2021
A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.
SBI Growth
AUGUST 19, 2024
"Yes, but I need to meet with the real decision-maker" “I’m stuck with a lower-level contact and they don’t want to give me access to their boss.” “ If I go over my contact’s head, I’m afraid I’ll ruin my relationship. ” As sales professionals, I’m sure we’ve all had these thoughts go through our minds as we pursue new opportunities.
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Force Management
MAY 9, 2024
But the power of MEDDICC for influencing deal decision-makers extends far beyond the “E” in the acronym. Many times, deal qualification can hinge on whether your team can identify the Economic Buyer and build enough influence in the organization to both access and evangelize them.
The Center for Sales Strategy
JUNE 12, 2024
You’ve researched to identify the key decision-makers of your target prospects. You can’t sell anything until you first talk to a decision-maker. But you can’t get a decision-maker to pick up the phone or even open your emails. But you can’t get a decision-maker to pick up the phone or even open your emails.
Advertiser: ZoomInfo
Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later.
Engage Selling
APRIL 15, 2022
??? Do you know who the decision makers are in the buying process? More and more individuals are involved in the buying decision than ever before. The post Engaging the Decision Makers first appeared on Colleen Francis - The Sales Leader. There are a number … Read More.
The Center for Sales Strategy
APRIL 29, 2024
When selling a product or service, not all outreach efforts should be directed directly at the decision maker, who has the final word on what will be bought. After all, the decision maker may not be the one using your product, adjusting workflows to accommodate it, or even engaging with the product directly at all.
Advertiser: ZoomInfo
However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
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