Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. How is the data in your database collected, processed, and stored?

Vendor 130

Vendor Data B2B Policies 130

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

SalesFuel

FEBRUARY 13, 2025

While B2B vendors seek efficient ways to engage decision-makers here are some new strategies to deliver an effective vendor pitch. The Advancement of the Proud Vendor Pitch The digital era has reshaped the dynamics of business communication, marketing, and relationship-building. Below are just a few of his observations.

Vendor 59

Vendor Hiring Decision Maker B2C 59

DiscoverOrg Sales

FEBRUARY 6, 2018

A large part of our day is spent trying to find data that is relevant to our jobs, and what we can ignore – because we don’t have time to digest it all. Most businesses agree that data-driven decision making is important, and the vast majority of companies collect data in some form. What data matters?

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I.

Data 162

Data Decision Maker Sales Qualified Lead Vendor 162

Zoominfo

SEPTEMBER 9, 2021

Data quality is important to every company. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals. ZoomInfo changed that by creating access to more data than most organizations could have ever imagined.

Data 52

Data Company Lead Rank Lead Scoring 52

SalesFuel

FEBRUARY 14, 2025

On average, these vendors pay for advertising on six retail media networks. Here are the formats they say are extremely important in the coming year: Retail media 92% Social advertising 40% Shopper marketing/trade promotions, co-op advertising programs 43% Media Formats Vendors noted the following specific plans for this years spending.

Advertising 59

Advertising Advertising Vendor Retail 59

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

NOVEMBER 11, 2020

Despite 87% of marketers saying that ABM initiatives outperform other marketing investments , 78% of brands say they struggle with “data debt” or not having enough quick data about their customers to launch relevant personalization tactics (key to ABM success). How does your team use intent data? So, how’d they do it?

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Enter, data.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. The Magic Quadrant is widely used by businesses to evaluate potential technology vendors, guide purchasing decisions, and understand industry trends.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

OCTOBER 28, 2020

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Constantly challenging previous assumptions is the first step towards extracting value from actionable data in new ways, no matter what the arena (or game). How (And Why!)

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. ai”, and even has “AI” in their name.

Data 179

Data B2B Industry Engineering 179

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

AUGUST 20, 2024

When salespeople talk to clients whose own customer data is shared with vendors or partners, they hear just how valuable good compliance and privacy practices are to them. Data, and lots of it, has always been a byproduct of most businesses. Use and confidentiality of the data was mostly an afterthought.

Fashion 130

Fashion Promotion Discount Vendor 130

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. The health of companies’ data will become imperative. Data integrity (data hygiene, cleanliness, robustness) is becoming crucial to revenue teams and their success.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. billion estimate.

Analysis 246

Analysis CRM Remedy SalesForce 246

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. or “what is your cost per contact?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

SEPTEMBER 9, 2020

Skip below to learn and steal three simple-to-implement data-driven plays our team uses to ensure their sales pitch connects with the right prospect, at the right time, with a well crafted message. So, what type of data points and information, are we referring to exactly: Types of B2B Intelligence. The best way to be relevant?

Demographics 200

Demographics Data Ideal Customer Profile How To 200

Zoominfo

APRIL 17, 2025

Lets be honest: Every business data and market intelligence provider says their products are the best. B2B selling has become more complex and more data-dependent. Youre told the data is accurate, timely, and actionable but you rarely get to see it in action, especially at the enterprise level. The ZI 5000 changes that.

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

JULY 30, 2024

Here are four key milestones in any GTM tech stack consolidation program, and how innovative new tools leveraging AI , top-quality B2B data, and buying signals can help drive results across the revenue team. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack.

Government 130

Government Webinar Metrics System Account 130

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Hubspot Sales

SEPTEMBER 9, 2024

I’ve had many lead list sources over the years, ranging from website visitors and event attendees to telemarketing vendors. Pro tip: Enriching lead data with tools like ChatSpot and Sales Navigator can inform the campaign offers and content that your marketing team sends to individual prospects.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

MARCH 16, 2023

The massive shift from on-premise to cloud data management over the past decade has unleashed incredible innovation and opportunity for companies in virtually every industry. Enrich existing records in your CRM: Orchestrate first- and third-party data together using multi-vendor enrichment on all existing records in your CRM.

Data 130

Data Ideal Customer Profile Vendor CRM 130

Zoominfo

NOVEMBER 1, 2024

Here’s what to consider when you’re looking to bring on an ABM advertising vendor. This comprehensive platform empowers marketing teams to target, engage, and convert leads into buyers through data-driven insights and personalized engagement across multiple channels. Top 10 Account-Based Marketing Platforms 1.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

SEPTEMBER 19, 2018

Author: Jeffrey Weil Thanks to the surge of high-profile and costly cyberattacks in the last year, coupled with the General Data Protection Regulation (GDPR), businesses everywhere have been making security and compliance their No. 1 priority. The Secret to Managing These Concerns.

Proposal 251

Proposal Ideal Customer Profile Vendor Face-to-face 251