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For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data.
You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.
Regardless of what you call it, it all starts with selecting the right accounts, and that requires an account targeting strategy based on good data. . We’re going to look at what data you need to develop an account targeting strategy and where to get that data. 3 types of data you’ll need for account-based sales.
For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data.
Source: Reachforce & Marketo . Do you have the analytics and tools to monitor results and adjust course if need be? We’ve used Crunchbase data to identify which industries are still seeing growth, as well as which companies within each industry are being funded so we know if, and when, it’s appropriate to reach out. .
The Data Points Effective Account Targeting Strategy. It is important to have a plan for account selection, and that starts with good data. It is important to have a plan for account selection, and that starts with good data. We’re going to take a look at what data you need and where to get it. Technographic data.
Use your data to identify the pitfalls in your sales process. Your customer relationship manager (CRM) is a fundamental tool if you’re about to take your sales process seriously. Communication tools such as Slack, project management tools like Asana, as well as your CRM, will help to keep your teams aligned on a day-to-day basis.
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