The Sales Hunter

AUGUST 24, 2015

ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. And for more tips on prospecting, consider Breakthrough Sales University. I hope you will take the time to check out the full blog at this link.

Reachforce 100

Reachforce Data Prospecting Sales 100

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales Hacker

NOVEMBER 14, 2019

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data. Behavior data.

Account 79

Account Data Webinar Metrics Strategy 79

LeadBoxer

DECEMBER 8, 2019

This strategy requires that a business’s sales and marketing teams work more closely together. Sales reps in charge of those accounts can give crucial insight to their marketing peers, who can then develop custom content, targeted ads, and other unique methods of engaging with prospects. Take the video above.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Crunchbase

APRIL 3, 2020

If you’re in business-to-business (B2B) sales, odds are you’ve heard the term “account-based selling” more than once. While it is not a new term or sales strategy, salespeople are now facing a challenging landscape that calls for different approaches and new strategies. Source: Reachforce & Marketo .

Ideal Customer Profile 136

Ideal Customer Profile Reachforce Decision Maker Lead Rank 136

LeadFuze

DECEMBER 2, 2021

The Data Points Effective Account Targeting Strategy. One of the biggest changes in sales is its shift to B2B markets. It is important to have a plan for account selection, and that starts with good data. It is important to have a plan for account selection, and that starts with good data. Technographic data.

Account 52

Account Data Strategy Vendor 52