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ReachForce recently interviewed me on the importance of using data when prospecting to determine if you are dealing with a true prospect, or merely a suspect. I hope you will take the time to check out the full blog at this link. And for more tips on prospecting, consider Breakthrough Sales University. Copyright 2015, […].
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene.
Regardless of what you call it, it all starts with selecting the right accounts, and that requires an account targeting strategy based on good data. . We’re going to look at what data you need to develop an account targeting strategy and where to get that data. 3 types of data you’ll need for account-based sales.
A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model. Identify accounts using intent data These days, the average B2B buyer is 67% of the way through the buying journey before seeking out a salesperson. ReachForce Never worry about old or inaccurate contact data again.
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. The ultimate goal?
Source: Reachforce & Marketo . We’ve used Crunchbase data to identify which industries are still seeing growth, as well as which companies within each industry are being funded so we know if, and when, it’s appropriate to reach out. . Why is account-based selling more effective than other sales strategies in a fluctuating market?
The Data Points Effective Account Targeting Strategy. It is important to have a plan for account selection, and that starts with good data. It is important to have a plan for account selection, and that starts with good data. We’re going to take a look at what data you need and where to get it. Technographic data.
In fact, ReachForce has found that sales ignores 50% of marketing leads. The solution: Typically, a lack of information stems from either poor data intake and tagging through your marketing automation platform or a spotty integration between your marketing automation platform and CRM system. It’s enough to make your head spin.
Use your data to identify the pitfalls in your sales process. Advanced use of your CRM, or data enrichment tool, will help you to broaden your search for this client so that you either source his email address at his new company, or you locate his replacement in the existing organization. Was there a missing action point? Use your CRM.
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