Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

SBI Growth

AUGUST 6, 2020

As you continually work on fine-tuning your sales organization, how can you best ensure that every prospect interaction contributes to a cohesive customer narrative that, ultimately, maximizes your sales? Through our work helping leading companies grow their revenue year after.

Data 386

Data Maximizer How To Revenue 386

SBI Growth

SEPTEMBER 27, 2021

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat.

Data 309

Data Trends Ideal Customer Profile SalesForce 309

Sales and Marketing Management

JUNE 22, 2021

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects.

Conversion 286

Conversion Marketing Strategy Data 286

SBI Growth

SEPTEMBER 12, 2020

With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.

Ideal Customer Profile 374

Ideal Customer Profile Customer Marketing Education 374

Sales and Marketing Management

JUNE 1, 2022

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

Marketing 314

Marketing Data Sales 314

SBI Growth

AUGUST 4, 2020

For Sales Operations leaders on a calendar year, we are rapidly approaching annual planning season. As if it wasn’t difficult enough to identify where your organization’s growth will be derived from next year while trying to forecast the back-half of.

Sales Operations 350

Sales Operations Data Forecasting Sales 350

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Why We’re Acquiring Insent.ai.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

SEPTEMBER 2, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus. Steven Bryerton, ZoomInfo’s senior vice president for sales, describes some of the changes in this video. More Time to Gather Insights.

Data 52

Data Scale SalesForce Forecasting 52

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. We’ve had some big moments at ZoomInfo over the years. And that’s just Chorus alone.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

SEPTEMBER 9, 2021

Data quality is important to every company. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals. ZoomInfo changed that by creating access to more data than most organizations could have ever imagined.

Data 52

Data Company Lead Rank Lead Scoring 52

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. We took that feedback to heart and got to work.

Data 261

Data Ideal Customer Profile Policies Networking 261

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Sales and Marketing Management

MAY 26, 2022

Sales data is only useful it's well organized. Sales dashboards are utilized as tools that help the sales team leverage the most viable data while also staying ahead of the competition. The post Empowering Sales Teams with SharePoint Dashboards appeared first on Sales & Marketing Management.

Competition 330

Competition Data Sales Tools 330

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Strategy 416

Strategy Leads Marketing Qualified Lead How To 416

Sales and Marketing Management

JUNE 14, 2021

Sales development reps protect your account execs' time, but they need the right data to be effective. The post Sales Development Reps: Your Strategic Sales Superpower appeared first on Sales & Marketing Management.

Account 314

Account Sales Data Marketing 314

SBI Growth

AUGUST 29, 2020

How has your company adapted to the new demands of the market? In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. Many have been turning to AI and automation for an optimized experience.

Ideal Customer Profile 303

Ideal Customer Profile Customer Marketing Company 303

Zoominfo

SEPTEMBER 10, 2024

Business leaders have long known that fragmented data — flowing from disconnected systems, often kept in silos — is a major obstacle to growth, consuming up to 20% of the average IT budget. The Challenge of Siloed Data in AI The explosion of AI tools in business has revealed that many companies’ data strategies need an upgrade.

Data 130

Data Strategy Lead Rank Marketing 130

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Leads 305

Leads Marketing Qualified Lead Marketing Face-to-face 305

Sales and Marketing Management

APRIL 13, 2020

Author: Andres Lares, Shapiro Negotiations Institute There is a small truism about connecting with people that anyone in sales can tell you, and they learned it early in their careers. In sales and negotiations, the uncertainty and fear spread by COVID-19 has created unanticipated obstacles and challenges.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Sales and Marketing Management

JUNE 10, 2024

Sales data is among the most important to secure from cyber attacks. Sales managers and their team members have important roles in safeguarding businesses and stakeholder relationships. The post 5 Best Practices for Building a Cybersecure Sales Force appeared first on Sales & Marketing Management.

Data 295

Data Sales Sales Management Marketing 295

Sales and Marketing Management

DECEMBER 6, 2021

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management.

ROI 316

ROI Consumer CRM System 316

Zoominfo

OCTOBER 31, 2024

It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines. According to several top sales experts, it’s not quite that simple. This is what takes your sales process to the next level,” Frattini says. The result?

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Sales and Marketing Management

APRIL 3, 2023

The vice president of sales at CRM provider Pipedrive discusses keeping sales teams motivated, why deals stall and organizing customer data. The post Staying Motivated in Sales appeared first on Sales & Marketing Management.

Motivation 294

Motivation CRM Sales Data 294

Understanding the Sales Force

MARCH 13, 2024

But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs. The first column shows that only 42% of the bottom half of all salespeople are committed to their own personal sales success. But there’s a problem.

Decision Maker 207

Decision Maker Data Hiring Proposal 207

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Account 368

Account Revenue Data Industry 368

SBI Growth

NOVEMBER 8, 2020

However, how are market leaders positioning themselves to be set. With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office.

Marketing 292

Marketing Strategy Positioning Tools 292

Sales and Marketing Management

AUGUST 28, 2024

How to harness technological innovations and the power that data brings to your company. The post Harnessing Technological Innovations and the Power of Data appeared first on Sales & Marketing Management.

Data 156

Data Marketing Company How To 156

Sales and Marketing Management

SEPTEMBER 21, 2021

ABX software program into their existing processes was not so much about giving people data, but rather transforming how they worked. The post Turning the Lights On Revenue-Generating Bottlenecks appeared first on Sales & Marketing Management. Citrix executive Barry Magee explains that incorporating D&B's Rev.Up

Revenue 367

Revenue Software Software Data 367