Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Pipeline Attribution Chaos: Inaccurate hierarchy data wreaks havoc on pipeline reporting.

Data 130

Data Revenue Scale Territories 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

SBI Growth

MARCH 6, 2025

In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet many lack confidence in the data and insights that build them. Where top executives candidly discussed the challenges of data reliability, AI adoption, and tech stack optimization.

Data 156

Data Strategy Report Marketing 156

Sales and Marketing Management

JANUARY 9, 2023

The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.

Buyer Intent 367

Buyer Intent Intent Data Intent Buyer 367

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your forecasting tool can pull numbers from your CRM, but the CRM is usually riddled with outdated and incomplete data. Theyre sellers, not data-entry clerks. The list goes on.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130

System Enterprise Enterprise Data 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

Marketing 149

Marketing Campaigns Promotion Consumer 149

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. RESTful APIs for flexible and scalable data usage. in new pipeline generated within two quarters.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.

Intent 130

Intent Intent Signal Data Ideal Customer Profile 130

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Because their strategies are built on a flawed foundation: bad data.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

OCTOBER 31, 2024

On-Demand Webinar “Think of the 70% of tasks that don’t directly contribute to closing deals — updating CRM records, scheduling follow-ups, sorting through data,” Blount says. AI can generate insights and predictions at lightning speed, but if your data is flawed, you’re essentially weaponizing those errors.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Hubspot Sales

SEPTEMBER 12, 2024

Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years. They rely on these platforms 60% of the time, which is far more than their next leading source of new information, which is marketing emails at 41%.

Hubspot 116

Hubspot B2B Buyer Data 116

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership. However, their methods and priorities often differ.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Zoominfo

OCTOBER 24, 2024

But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning.

Software 211

Software Software Tools Hubspot 211

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Scoring Lead Rank 100

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. This data enables businesses to send timely and relevant ads to consumers, enticing them to visit the business. How Does Geofencing Work?

Video 95

Video Advertising Advertising Marketing 95

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Accuracy : By reducing human error in data collection, lead capture software ensures that contact information and other details are recorded correctly.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 95

Paid Content Top of Funnel Webinar Metrics Marketing 95

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Lead mining software is designed to unearth valuable business opportunities from vast pools of data. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130