SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Marketing 398

Marketing Face-to-face Strategy Company 398

Sales and Marketing Management

JUNE 1, 2022

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

Marketing 314

Marketing Data Sales 314

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

SEPTEMBER 2, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus. That lack of data can lead to missed quotas and derailed company revenue. More Accurate Data Feeding into Chorus. seconds down to 150 milliseconds.

Data 52

Data Scale SalesForce Forecasting 52

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. We took that feedback to heart and got to work.

Data 261

Data Ideal Customer Profile Policies Networking 261

Zoominfo

SEPTEMBER 9, 2021

Data quality is important to every company. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals. ZoomInfo changed that by creating access to more data than most organizations could have ever imagined.

Data 52

Data Company Lead Rank Lead Scoring 52

Zoominfo

JULY 13, 2021

We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

SBI Growth

AUGUST 6, 2020

As you continually work on fine-tuning your sales organization, how can you best ensure that every prospect interaction contributes to a cohesive customer narrative that, ultimately, maximizes your sales? Through our work helping leading companies grow their revenue year after.

Data 386

Data Maximizer How To Revenue 386

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

SBI Growth

SEPTEMBER 12, 2020

With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.

Ideal Customer Profile 374

Ideal Customer Profile Customer Marketing Education 374

SBI Growth

AUGUST 4, 2020

For Sales Operations leaders on a calendar year, we are rapidly approaching annual planning season. As if it wasn’t difficult enough to identify where your organization’s growth will be derived from next year while trying to forecast the back-half of.

Sales Operations 350

Sales Operations Data Forecasting Sales 350

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Leads 305

Leads Marketing Qualified Lead Marketing Face-to-face 305

Zoominfo

SEPTEMBER 10, 2024

Business leaders have long known that fragmented data — flowing from disconnected systems, often kept in silos — is a major obstacle to growth, consuming up to 20% of the average IT budget. The Challenge of Siloed Data in AI The explosion of AI tools in business has revealed that many companies’ data strategies need an upgrade.

Data 130

Data Strategy Lead Rank Marketing 130

SBI Growth

NOVEMBER 8, 2020

However, how are market leaders positioning themselves to be set. With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office.

Marketing 292

Marketing Strategy Positioning Tools 292

Sales and Marketing Management

AUGUST 28, 2024

How to harness technological innovations and the power that data brings to your company. The post Harnessing Technological Innovations and the Power of Data appeared first on Sales & Marketing Management.

Data 156

Data Marketing Company How To 156

Understanding the Sales Force

MARCH 13, 2024

Image copyright 123RF The post New Data: Top Salespeople are 7562% Better at Winning RFPs appeared first on Kurlan & Associates, Inc. million salespeople, I created the table below to show the difference between the top 5% of salespeople, who choose option 2, and the bottom 50% of salespeople who choose option 1.

Decision Maker 207

Decision Maker Data Hiring Proposal 207

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

SBI Growth

AUGUST 29, 2020

How has your company adapted to the new demands of the market? In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. Many have been turning to AI and automation for an optimized experience.

Ideal Customer Profile 303

Ideal Customer Profile Customer Marketing Company 303

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media eBook 39

Sales and Marketing Management

JANUARY 4, 2024

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message. The post How to Make Marketing Decisions that Drive Results appeared first on Sales & Marketing Management.

Marketing 177

Marketing How To Revenue Data 177

Sales and Marketing Management

SEPTEMBER 21, 2021

ABX software program into their existing processes was not so much about giving people data, but rather transforming how they worked. The post Turning the Lights On Revenue-Generating Bottlenecks appeared first on Sales & Marketing Management. Citrix executive Barry Magee explains that incorporating D&B's Rev.Up

Revenue 367

Revenue Software Software Data 367

Sales and Marketing Management

APRIL 1, 2024

The post Getting Selling Down to a Science – Data Science, That Is appeared first on Sales & Marketing Management. Doing this in a systematic, repeatable and predictable way is what separates the best from the rest.

Data 156

Data Marketing Sales 156

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How do you access buyer intent data?

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

SBI Growth

DECEMBER 16, 2020

CMOs commonly struggle with talent issues across marketing functions, more so than their counterparts in sales. Being the benevolent leaders that they are, CMOs often explain this as a consequence of marketeers requiring deeper role specialization, technical skill requirements, data.

Leads 358

Leads Marketing Qualified Lead Data Marketing 358

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales and Marketing Management

MAY 26, 2022

Sales data is only useful it's well organized. Sales dashboards are utilized as tools that help the sales team leverage the most viable data while also staying ahead of the competition. The post Empowering Sales Teams with SharePoint Dashboards appeared first on Sales & Marketing Management.

Competition 330

Competition Data Sales Tools 330

Sales and Marketing Management

JULY 17, 2024

To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach. Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness.

Promotion 296

Promotion B2B Maximizer Campaigns 296

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 130

Hiring Data Prospecting Lead Scoring 130