Zoominfo

AUGUST 24, 2021

Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who might not be ready to move past the curiosity stage.

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. Below I will summarize what was discussed and offer a free tool kit here. This data translates that the adoption of buyer persona and buying process maps will continue grow as a top priority for marketers. Kathy always has great insights to share.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. People are starting to understand the science of increasing interest and demand. Dollars are being allocated for things like marketing automation tools and lead development reps. Why Linkedin is so effective as a prospecting tool.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

The Pipeline

AUGUST 8, 2012

So any time you can find a tool that helps you reduce the time it takes you to do a high-value activity, and lets you do it in a better way with better results, you know you have a competitive advantage. Add to that the real bonus that it is cost effective, and you have a sales tool that is a no brainer. For Social Sellers and Sales 2.0

Sales Qualified Lead 275

Sales Qualified Lead Lead Rank Lead Scoring Social Media 275

Zoominfo

APRIL 25, 2021

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? This post serves as a tool for you to understand the top three KPIs, why they are important to you, and context to provide your team SEO direction to drive more leads. CMO’s are tasked with driving customer acquisition. In Summary.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

AUGUST 31, 2020

Technology : Market intelligence and sales intelligence platforms, software that analyzes sales calls, and tools that track how customers use a product. Using data culled from ZoomInfo’s sales intelligence platform, TentCraft was able to steer into new areas of the company’s total addressable market. Follow our go-to-market series.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

DiscoverOrg Sales

JANUARY 10, 2018

Key players from our sales and marketing teams jointly (yes, jointly) identified the best 50 good-fit companies that were ideal prospects for our new HR data set. We based call cadence on engagement in our marketing automation tool. … but we needed the data to prove it. Great data makes a difference!

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

DiscoverOrg Sales

FEBRUARY 21, 2018

I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). BLOG] How to Use Sales Intelligence for Event Lead Generation. Get all these great resources in one sharable place: Download the Trade Show Tool Kit. Use sales intelligence data and tools.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

SBI Growth

AUGUST 31, 2012

To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Validate Assumptions. You have been there before.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. That’s where intent data comes into play.” How to Connect with Prospects 1.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The World’s Best Dynamic Real-Time Account Data Strong data is the foundation of any successful ABM program — and our data is the best in the world.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

DiscoverOrg Sales

NOVEMBER 20, 2017

Larry Anderson, Director, Demand Generation, Adapt Telephony Services, LLC. Dominique Catabay, Demand Gen Specialist. Dominique Catabay, Demand Generation Specialist, DiscoverOrg. I am thankful for the accuracy of data in a pleasant UI for users. Daniel Rich, Sales Development Rep.

Demand Generation Agencies 0

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 0

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Many modern B2B companies select their target account tiers using fit data from a data intelligence solution , and engagement data from their marketing automation solution. But we know in B2B, luck isn’t a scalable tactic.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

NOVEMBER 30, 2018

With the ability of today’s tools to track every action and reaction, organizations have an abundance of information available to them. Some of that data is fantastic and objective, however much more of it is subjective. Increase efficiency by removing subjectivity in favor of gathering more accurate and insightful data.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation Targets 191

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. What are the best tools for sales prospecting? In fact, 40% of business objectives fail because of inaccurate data ( source ).

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

DECEMBER 20, 2021

Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Start a conversation.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JUNE 6, 2019

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Here’s our take: Develop your strategy and invest in tools that support that strategy. Not the other way around. Auto Dialers.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

The Pipeline

APRIL 27, 2011

This can be an overview of new research, feedback from a recent customer briefing, review of new market trends or analyst data, or even a quick presentation or interview (live or recorded) with an actual customer. Demand Generation. Sales Tool. We’re not selling in a vacuum. At each meeting, the customer should be heard.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

OCTOBER 14, 2011

With the right tools, measuring the right variables, we can become sales alchemists. Pipeline reporting tools are falling short of meeting the wide array of sales executives’, sales managers’, and frontline sales professionals’ needs. Sales activities are converted into metrics that generate one and two dimensional charts and graphs.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

The Pipeline

MAY 13, 2011

Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. Demand Generation.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

FEBRUARY 3, 2012

It is true that the economy has had a real impact on leaders ability to properly respond, but there is still room for data driven creative approaches. This however is easier to do when you have data to support both the reshaping of territories and the opportunities created. Demand Generation. Sales Tool.

Pipeline 212

Pipeline Territories Harvest Cold Calling 212

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Data from Twilio suggests that 44% of consumers would shop elsewhere if brands fail to offer a personalized experience, and Epsilon Marketing claims 80% of consumers are more likely to buy from brands that offer personalization.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

JUNE 8, 2020

I suspect that it’s because in my role as SVP of Innovation and Data R&D, I don’t really interact with too many external email addresses. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. But I wasn’t satisfied. There it is.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Use data to highlight just how harmful misalignment is and how much money it’s cost. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 14, 2023

The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights. Intent data and website visitor data are combined into a funnel view, showing where each account is in the buying journey.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147