SBI Growth

DECEMBER 2, 2013

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different. Author: John Staples.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Ranked campaign tiers can organize lists by region or other value-based segmentation.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. DEVELOP A LEAD GENERATION STRATEGY. Using this customer data, identify ‘propensity to buy” factors. IMPLEMENT DEMAND GENERATION.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

DiscoverOrg Sales

FEBRUARY 13, 2019

Marketing has certain data needs. Sales and Marketing may have different data needs, but there’s a lot of overlap. When both teams have access to the same deep data, they can speak the same language. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database?

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

APRIL 26, 2013

The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing. Analysis: The information and data gathered must be analyzed. Take this data and develop your Buyer Personas and Buyer Process Maps. Use this data to audit your content.

Customer 316

Customer Buyer Persona Survey Demand Generation 316

Zoominfo

AUGUST 24, 2021

You can then use the performance data to optimize and deliver better results. Such as live chat messages that connect directly into your team’s internal messengers like Slack or Microsoft Teams. Ask your platform vendor for out-of-the-box chat templates that will get you started quicker. What are You Looking for Out of This?

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

The Pipeline

JANUARY 2, 2014

As they were at about 60% of their buying process, they needed some comparisons, some additional data that was not available on the company’s web site or the common social outlets, and some quotes so they could make their choice, So they reach out to the facilitator, happy to spew stats and facts, and quotes, that they are willing to negotiate.

Demand Generation Targets 295

Demand Generation Targets Demand Generation Sales Cycle Comparison 295

SBI Growth

DECEMBER 12, 2013

View the generation of leads in context of their conversion to qualified Opportunities for the sales force. This seems like a no-brainer, but CMO’s struggle with managers who optimize with only input data. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

APRIL 25, 2021

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Identify Data Points.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. While data reflects the accurate focus on customers, it also means that nearly half of all respondents are operating on a business model that doesn’t focus on their customers – which is less than ideal. Kathy is the CMO of an emerging software company.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Today you are likely used to seeing activity reports with vast amounts of data that seems to point to success. CMO’s are tasked with driving customer acquisition. The answer is Search Engine Optimization (SEO). In Summary.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate.

Hubspot 130

Hubspot Data Lead Rank Lead Scoring 130

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

SEPTEMBER 11, 2020

I remember thinking: “If there was data that rejected this idea of the summer slump, it would be so great to splash it everywhere during the sales all hands!”. So where does the data exist to help us know – in an unbiased way – whether the slow summer sales excuse is legitimate or not? How did we respond to this data?

Demand Generation 189

Demand Generation Demand Generation Targets Sports Trends 189

Zoominfo

AUGUST 31, 2020

Using data culled from ZoomInfo’s sales intelligence platform, TentCraft was able to steer into new areas of the company’s total addressable market. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Follow our go-to-market series.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? Poor quality data is inaccurate data.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Identify Data Points.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Pointclear

MAY 8, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Quota 201

Quota Cost per Lead Marketing Salary 201

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. However you choose to interpret today’s macroeconomic data, one thing is evident. The SVP of Sales needs more new business. But the Sales Leader can’t wait. We’re already deep into the second quarter.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Emissary

NOVEMBER 17, 2021

Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Financial services deal with a wealth of data, beyond clients’ actual monetary assets. Demand Generation vs Lead Generation. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Strategy 52

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Citrix has back-end analysis down to a science.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Zoominfo

FEBRUARY 8, 2022

Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The World’s Best Dynamic Real-Time Account Data Strong data is the foundation of any successful ABM program — and our data is the best in the world. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

FEBRUARY 1, 2018

Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ). 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation ( source ). 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

DiscoverOrg Sales

JANUARY 10, 2018

Key players from our sales and marketing teams jointly (yes, jointly) identified the best 50 good-fit companies that were ideal prospects for our new HR data set. The Scoop also includes a direct-dial phone number and verified email address , so it’s a piece of data they could take immediate action with.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Sales and Marketing Management

MAY 14, 2018

I’ve had many conversations with customers during the past few years about the capabilities that are important to them and where they’ve invested to be more effective in marketing and sales – e.g. initiatives around strategic planning, operational processes, and their use of data to make decisions. There’s a large focus on data.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

SBI Growth

AUGUST 31, 2012

To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Your are trying to makes sense of the slides of analytical data provided by your marketing operations manager. We are getting great data about visits to our website and what is downloaded.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

DiscoverOrg Sales

NOVEMBER 20, 2017

Larry Anderson, Director, Demand Generation, Adapt Telephony Services, LLC. Dominique Catabay, Demand Gen Specialist. Dominique Catabay, Demand Generation Specialist, DiscoverOrg. I am thankful for the accuracy of data in a pleasant UI for users. Daniel Rich, Sales Development Rep.

Demand Generation Agencies 0

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 0

DiscoverOrg Sales

FEBRUARY 21, 2018

I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). BLOG] How to Use Sales Intelligence for Event Lead Generation. Use sales intelligence data and tools. Trade shows aren’t just a great way to generate warm leads. Focus on direct engagement.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The Pipeline

AUGUST 8, 2012

You have full access to complete data, including an email address for every record. You don’t have to upload any data, earn any points, or pay anything. Other than rejection, the biggest challenge sellers talk to me about is sourcing quality leads, with accurate data, in a cost effective way. What’s in Your Pipeline?

Sales Qualified Lead 275

Sales Qualified Lead Lead Rank Lead Scoring Social Media 275

DiscoverOrg Sales

JANUARY 25, 2018

For example, when we we did demand generation as a small company, we’d build random list of people, cleanse the data, load it into our Marketing Automation Platform … and whatever came in – great. How do we get people to realize our data is better?”. Schedule a demo today , and get free data on your target accounts.

Scale 113

Scale Hiring Epiphany System 113

Zoominfo

DECEMBER 20, 2024

These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Many modern B2B companies select their target account tiers using fit data from a data intelligence solution , and engagement data from their marketing automation solution. But we know in B2B, luck isn’t a scalable tactic.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138