Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Ranked campaign tiers can organize lists by region or other value-based segmentation.

Cost per Lead 130

Cost per Lead Demand Generation Targets Demand Generation Lead Rank 130

SBI Growth

DECEMBER 2, 2013

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different. Author: John Staples.

Demand Generation Targets 310

Demand Generation Targets Demand Generation Marketing Buyer Persona 310

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 105

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. DEVELOP A LEAD GENERATION STRATEGY. Using this customer data, identify ‘propensity to buy” factors. IMPLEMENT DEMAND GENERATION.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation Targets 300

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

DiscoverOrg Sales

FEBRUARY 13, 2019

Marketing has certain data needs. Sales and Marketing may have different data needs, but there’s a lot of overlap. When both teams have access to the same deep data, they can speak the same language. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database?

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. The availability of data is truly democratizing growth. Fit” criteria is firmographic and demographic data. That’s frustrating.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

Zoominfo

APRIL 17, 2025

Lets be honest: Every business data and market intelligence provider says their products are the best. B2B selling has become more complex and more data-dependent. Youre told the data is accurate, timely, and actionable but you rarely get to see it in action, especially at the enterprise level. The ZI 5000 changes that.

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Zoominfo

DECEMBER 20, 2024

These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

SBI Growth

APRIL 26, 2013

The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing. Analysis: The information and data gathered must be analyzed. Take this data and develop your Buyer Personas and Buyer Process Maps. Use this data to audit your content.

Customer 316

Customer Buyer Persona Survey Demand Generation Targets 316

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies. This comprehensive platform empowers marketing teams to target, engage, and convert leads into buyers through data-driven insights and personalized engagement across multiple channels.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

AUGUST 24, 2021

You can then use the performance data to optimize and deliver better results. Such as live chat messages that connect directly into your team’s internal messengers like Slack or Microsoft Teams. Ask your platform vendor for out-of-the-box chat templates that will get you started quicker. What are You Looking for Out of This?

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

Zoominfo

MARCH 17, 2025

RevOps teams can break this strategic logjam by leveraging Go-to-Market Intelligence the fusion of high-quality B2B data, high-velocity buying signals, and AI-fueled insights. Without it, we would have a huge gap in our sales enablement strategy that we would be scrambling to fill.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

The Pipeline

JANUARY 2, 2014

As they were at about 60% of their buying process, they needed some comparisons, some additional data that was not available on the company’s web site or the common social outlets, and some quotes so they could make their choice, So they reach out to the facilitator, happy to spew stats and facts, and quotes, that they are willing to negotiate.

Demand Generation Targets 295

Demand Generation Targets Demand Generation Sales Cycle Comparison 295

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. There’s a buying group at the end of that account, and ZoomInfo is the company that has the most complete, highest quality data about business professionals — period.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. The broad availability of data is truly democratizing growth – and as a small startup, the trick is knowing how to use it.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

APRIL 25, 2021

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

Demand Generation Targets 100

Demand Generation Targets Demand Generation Engineering Top of Funnel 100

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Identify Data Points.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. While data reflects the accurate focus on customers, it also means that nearly half of all respondents are operating on a business model that doesn’t focus on their customers – which is less than ideal. Kathy is the CMO of an emerging software company.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Today you are likely used to seeing activity reports with vast amounts of data that seems to point to success. CMO’s are tasked with driving customer acquisition. The answer is Search Engine Optimization (SEO). In Summary.

Top of Funnel 276

Top of Funnel Lead Scoring Lead Rank Funnel 276

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate.

Hubspot 130

Hubspot Data Lead Rank Lead Scoring 130

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Lead Rank Scale Marketing 130

Zoominfo

SEPTEMBER 11, 2020

I remember thinking: “If there was data that rejected this idea of the summer slump, it would be so great to splash it everywhere during the sales all hands!”. So where does the data exist to help us know – in an unbiased way – whether the slow summer sales excuse is legitimate or not? How did we respond to this data?

Demand Generation Targets 189

Demand Generation Targets Demand Generation Sports Trends 189

Zoominfo

AUGUST 31, 2020

Using data culled from ZoomInfo’s sales intelligence platform, TentCraft was able to steer into new areas of the company’s total addressable market. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Follow our go-to-market series.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? Poor quality data is inaccurate data.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads. Identify Data Points.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Pointclear

MAY 8, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Quota 201

Quota Cost per Lead Marketing Salary 201

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. However you choose to interpret today’s macroeconomic data, one thing is evident. The SVP of Sales needs more new business. But the Sales Leader can’t wait. We’re already deep into the second quarter.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Emissary

NOVEMBER 17, 2021

Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Financial services deal with a wealth of data, beyond clients’ actual monetary assets. Demand Generation vs Lead Generation. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 52

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Citrix has back-end analysis down to a science.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174