Data Related Topics 
Sales and Marketing Management
JANUARY 14, 2025
In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. The post The Direct Link Between Data Intelligence and Positive Customer Experience appeared first on Sales & Marketing Management.
Zoominfo
JANUARY 24, 2025
For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data.
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Zoominfo
SEPTEMBER 17, 2024
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. The SD Lab relies on ZoomInfo Copilot’s rock-solid data foundation to avoid these costly mistakes.
Understanding the Sales Force
FEBRUARY 14, 2025
You can see the data, filter by industry, and see how your sales team compares at no cost by clicking here. Image copyright 123RF The post New Data: The Top 5 Unacceptable Sales Performance Findings appeared first on Kurlan & Associates. Responsibility is 1 of the 21 Sales Core Competencies that OMG measures.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Zoominfo
MARCH 26, 2025
When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Pipeline Attribution Chaos: Inaccurate hierarchy data wreaks havoc on pipeline reporting. You simply cant plan territories confidently without visibility into these parent-subsidiary links.
SBI Growth
MARCH 6, 2025
In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet many lack confidence in the data and insights that build them. Where top executives candidly discussed the challenges of data reliability, AI adoption, and tech stack optimization.
Speaker: Kevin Burke
. 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement. 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity.
Speaker: Jesse Hunter and Brynn Chadwick
📊 How data and AI help sales teams personalize outreach without adding complexity. Join our experts Jesse Hunter and Brynn Chadwick for a deep dive into how businesses can use automation to scale personalization while maintaining the trust and authenticity that drives sales success.
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Contact and company intent data both have their advantages. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. Intent data can be a great way to fill your pipeline and close more deals. Intent data can be a great way to fill your pipeline and close more deals. To learn more, get the infographic!
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