Data Related Topics 
Sales and Marketing Management
JANUARY 14, 2025
In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. The post The Direct Link Between Data Intelligence and Positive Customer Experience appeared first on Sales & Marketing Management.
Zoominfo
JANUARY 24, 2025
For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data.
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Zoominfo
SEPTEMBER 17, 2024
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. The SD Lab relies on ZoomInfo Copilot’s rock-solid data foundation to avoid these costly mistakes.
Zoominfo
OCTOBER 9, 2024
The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Understanding the Sales Force
FEBRUARY 14, 2025
You can see the data, filter by industry, and see how your sales team compares at no cost by clicking here. Image copyright 123RF The post New Data: The Top 5 Unacceptable Sales Performance Findings appeared first on Kurlan & Associates. Responsibility is 1 of the 21 Sales Core Competencies that OMG measures.
Zoominfo
MAY 15, 2025
Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Think AI-generated audience lists instead of manual data pulls.
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Contact and company intent data both have their advantages. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. Intent data can be a great way to fill your pipeline and close more deals. Intent data can be a great way to fill your pipeline and close more deals. To learn more, get the infographic!
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
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