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"We Need Training." Posted on March, 2025

Partners in Excellence

The email came in, “We need training. We’ve seen your programs before, can you talk to us about a training program?” ” I quickly arranged a discussion, “What kind of training do you need?” ” “We need sales training,” came the response. “We provide sales training!

Training 121
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Sales Training Programs that Last: Five Key Success Factors

SBI Growth

Sales organizations continue to invest in customized sales training but are often challenged when it comes to demonstrating that the training had a lasting impact on how their sales team sells. According to ATD Research, sales organizations invested an average of $2,326 per salesperson annually on sales training.

Training 156
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How to Boost the Effectiveness of Sales Training

Janek Performance Group

Sales training can be a significant investment in your sales team. However, despite this, it would be a mistake for organizations to think they can just sign their team up for training and watch them succeed. To be successful, training cannot be a one-off event. What do you want reps to take away from the training?

Training 118
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Coaching Our Customers

Partners in Excellence

At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. When we look at our approaches to selling, we can recognize too much of what we do and how we engage customers are represented by the first two points.

Coaching 127
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[Live Webinar] Creating Delightful Customer Education Programs that Drive Business Outcomes

Speaker: Daniel Quick, Head of Customer Education, Asana

Every day, customers are faced with a multitude of different, often competing, priorities and your training program is no exception. Therefore, it’s critical that both your content and your learning experience are highly engaging, especially when training is voluntary, as it often is for customers. Can't make it?

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Power of a Salesperson’s Training, Knowledge, Spirit of Service

SMEI

In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without. In today’s competitive market, the salesperson’s efforts are the determining factor in winning customers’ business. Vintage illustration by art department at NCR.

Training 286
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SBI's Guide to Nailing Your Ideal Customer Profile

SBI Growth

Lets cut to the chase: if youre in B2B and dont have a solid Ideal Customer Profile (ICP), youre basically throwing darts in the dark. An ICP isnt just another business buzzword it's your ticket to zeroing in on the customers who not only want what youre selling but wholl also stick around and make it worth your while.

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Stop Investing in Forgettable Learning Events

Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. To effectively train all your sales reps on your products, how do you: Compete for the engagement of busy sales reps?

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Critical training and coaching tips. You will learn: What sales engagement is. Effective communication techniques. How to build an effective cadence.

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The Essential Guide to the Buying Experience of the Future

Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments. You’ll learn how to: Scale training and coaching with modern technology. But how do you prepare your sales teams to do that? Provide value in buyer engagements.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them. Can't make it?

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Reconstructing Your Product Sales Training for Success in 2022

Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute. In 2022 sales management challenges will grow. Understanding the options. Assessing the need. Criteria for selecting a platform/vendor.

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How to Buy Sales Training That Delivers Results

The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner? How do you identify the right training methodology, focus, and application?

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly. Enhance experiences for groups across the organization, from prospects to customers to employees.and much more.