Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. Stages of Lead Qualification. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 71

Tools Social Media Channels Sales Methodology 71

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. For ZoomInfo VP of RevOps Tessa Whittaker , that work has to start with the business strategy long before diving into a list of tools and vendors.

Government 130

Government Webinar Metrics System Account 130

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Anne Miller

NOVEMBER 8, 2024

Bogdan helps service businesses sell more in less time with “done-for-you storytelling” webinar presentations that your prospects access online. As his website says, he helps “ skyrocket your course/ coaching/ memberships/ consulting sales in the first 30 days by building custom-made high-converting marketing funnels.

Webinar Metrics 133

Webinar Metrics Top of Funnel Funnel Benefit 133

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. It allows your business to grow along with your customers, plan for the future, and create a sustainable business model that thrives in the market. In this article, we are going to take a look at how B2B lead generation services can transform your sales strategy.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn 173

Churn Retention Data Customer 173

SMEI

JANUARY 16, 2024

Customer Service and Engagement : It can manage customer inquiries, provide support, and engage with users, ensuring customer satisfaction without the need for constant human supervision. The post GPT Tools for Sales & Marketing appeared first on SMEI.

Tools 156

Tools Marketing Face-to-face Webinar Metrics 156

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. This lead would need to take additional action to reach the qualification benchmark of a 100 points.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

SEPTEMBER 4, 2019

Why does a customer remain loyal to a particular brand? But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Today’s customers have an abundance of good options, so why should they stick with your brand over another?

Loyalty 206

Loyalty Customer Incentives Incentive 206

Hubspot Sales

JULY 30, 2024

Best Practices for Ending Your Email Here are some takeaways you can use to craft compelling sales email closing statements. Be clear and concise about what you want your customers to do next. Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call.

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SBI Growth

OCTOBER 26, 2013

These tools provide the sales team with the prospect’s business objectives, problems, and fears. They describe how your customers make purchase decisions. In this way, profiles become buyer centric and appeal to prospective customers. They come with webinars and on-demand learning videos.”. Adoption is voluntary.

Social Selling 324

Social Selling LinkedIn Ideal Customer Profile Face-to-face 324

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. This play significantly eases the cross-sell and upsell motion to the ZoomInfo customer base. #5:

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Sales and Marketing Management

JUNE 22, 2020

Business objectives can be complex and often political, end customer expectations are even more demanding in the digital age, and enterprise regulatory and compliance needs have increased. . Top Risk Factors in B2B SaaS Customer Success. Post Go-Live, enterprise technology customers tend to feel stranded and lost in space.

B2B 207

B2B Customer Vendor Enterprise 207

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

SBI Growth

SEPTEMBER 17, 2013

Sign up here for SBI’s 7 th Annual Research Presentation to learn what they’re doing differently and why. LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. The template should be awash with customer-centric language. Follow @GeorgedlReyes.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

eGrabber

NOVEMBER 6, 2024

For recruiters, sales teams, and business development managers in this industry, the key to staying ahead lies in leveraging advanced tools to streamline lead generation for healthcare staffing agencies. The Transformative Power of Technology Advanced lead generation tools can revolutionize how healthcare staffing agencies operate.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 52

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Tenbound

OCTOBER 21, 2024

If you’re a small business owner looking to expand your reach, using the right digital tools is essential. Kartra and WebinarJam, two powerful platforms, can work together to help you grow your business through streamlined marketing and engaging webinars. Capture emails and information about potential leads.

Small Business 59

Small Business Small Business Webinar Metrics Top of Funnel 59

Gong.io

FEBRUARY 22, 2022

Driving more sales from customers. Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. . Now you can pretend you were there too… Read on to learn why Gainsight took a ‘current-customer approach’ during the pandemic, and get the scoop on five key strategies to reduce churn that worked.

Churn 115

Churn Webinar Metrics Strategy Customer 115

Vengreso

JANUARY 17, 2025

In this blog, we’ll explore why virtual sales programs, especially Vengreso’s offerings including our extensive blog resources and eBooks , should be integral to your business strategy in 2025. The evolution of virtual sales programs is not merely a trendits becoming the cornerstone of modern sales strategies.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. This lets you automate leads across your customer journey and manage them for better conversion. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Scoring Lead Rank 127

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. Which corporate lanes does RevOps belong in?

Hiring 130

Hiring Scale Webinar Metrics Lead Rank 130

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Create Your Ideal Customer Profiles (ICPs) . But how do you find leads and prime them for buying?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Tenbound

NOVEMBER 27, 2024

To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. One of the most significant changes is the shift towards a customer-centric approach. So what exactly are customer intent signals?

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Alice Heiman

MAY 21, 2020

As a founder and leader, when was the last time you thought about sales strategy? However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. . Look up, and let’s get focused on sales strategy. . A re you? . Have you been in survival mode?

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Hubspot Sales

AUGUST 11, 2020

Video conferencing tools are a worthwhile investment for organizations of all sizes, especially with remote work becoming the norm. In fact, since the COVID-19 outbreak began, the video conferencing software has seen a 500% increase in demand , and 67% of companies have increased their spending on video conferencing tools. GoToMeeting.

Video 143

Video Tools Sales Process Skype 143

Sales and Marketing Management

AUGUST 3, 2020

End customer expectations are even more demanding in the digital age, and enterprise regulatory and compliance needs have increased. . Top Risk Factors In B2B SaaS Customer Success. Slow time to value – Depending upon the product and SOW, a vendor may have two or three phases of deployment at the customer site.

B2B 177

B2B Customer Vendor Enterprise 177

Hubspot Sales

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. The evangelist may work for a consulting firm, a partner candidate, or even an existing customer. I generated many of my own sales leads through cold-calling and networking.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118