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Master Social Media Marketing (video)

Pipeliner

They talked about how businesses can win on social media. Even if customers never meet them, they feel like they know the brand. Know Your Goals and Your Audience Have a Clear Plan Many companies fail at social media because they dont have a plan. Social media takes time. This builds trust.

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Why Are You Neglecting Your Customer Relationships?

No More Cold Calling

“How do I ask for a referral from customers I haven’t spoken with in two years?” How can smart, experienced sales reps let their customer relationships wither? When we invest in customer relationships, we get more business from existing clients and earn the right to ask for referrals.

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Leveraging AI to Supercharge the Human Side of Sales

Zoominfo

For example, AI can synthesize data and signals that reveal prospect behavior, such as website visits, engagement with content, or social media activity, and produce an actionable recommendation of how to reach out. It tells you exactly when to reach out, what to say, and what the customer might be thinking, based on real-time signals.

Scale 235
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Multimedia prospecting

Sales 2.0

As we’ve introduced more ways to communicate, we (and more importantly our customers) have spread our communication over many channels, leaving less concentration on any one channel. Your prospects picked up the phone when it rang, as it might be their customer or family on the other end. Then we added social media to the mix.

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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Pipeliner

With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. The key is to craft this messaging in a way that resonates with your target customer. Selling online isnt what it used to be.

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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289
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Where Is The Customer?

Partners in Excellence

One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.

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