SBI Growth

DECEMBER 10, 2024

Lets cut to the chase: if youre in B2B and dont have a solid Ideal Customer Profile (ICP), youre basically throwing darts in the dark. An ICP isnt just another business buzzword it's your ticket to zeroing in on the customers who not only want what youre selling but wholl also stick around and make it worth your while.

Ideal Customer Profile 156

Ideal Customer Profile Customer B2B Revenue 156

SBI Growth

APRIL 14, 2025

One of the biggest challenges for a sales organization is moving upmarket. For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers thats where the money is you need to rethink how you sell.

Enterprise 156

Enterprise Enterprise Customer Marketing 156

Partners in Excellence

JANUARY 20, 2025

At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. When we look at our approaches to selling, we can recognize too much of what we do and how we engage customers are represented by the first two points.

Coaching 127

Coaching Customer Face-to-face Opportunity 127

Zoominfo

OCTOBER 31, 2024

It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines. According to several top sales experts, it’s not quite that simple. This is what takes your sales process to the next level,” Frattini says.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Sales and Marketing Management

JANUARY 13, 2025

It requires understanding your customers, staying flexible and being willing to adapt. The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. Success isnt just about adopting the latest tools or strategies.

Trends 286

Trends B2B Tools Strategy 286

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

Analytics 246

Analytics Software Software Data 246

Nutshell

DECEMBER 31, 2024

Custom fields are an essential part of organizing mission-critical data in your CRMthey allow you to gather and track the most important information for running your business successfully. In Nutshell, you can create custom fields for People, Company, and Lead records. Learn more about Nutshells per-pipeline custom fields!

Pipeline 126

Pipeline Customer Data Discount 126

Sales and Marketing Management

MARCH 31, 2025

The post The Resilient Entrepreneur: Adapting and Innovating with Technology and Customer-Focused Marketing appeared first on Sales & Marketing Management.

Marketing 156

Marketing Customer Small Business Small Business 156

Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO.

Customer 108

Customer Compensation Churn LinkedIn 108

Zoominfo

FEBRUARY 20, 2025

But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results? Higher engagement translates into higher win rates.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Hubspot Sales

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Examples 111

Examples Conversion Customer Licensing 111

Pipeliner

JANUARY 5, 2025

In a recent episode of the podcast hosted by John Golden, listeners were treated to an enlightening conversation with Luke Lunkenheimer , a successful entrepreneur and sales expert. Understanding Deep Customer Insight What is Deep Customer Understanding? Each component plays a vital role in achieving sales success.

Video 98

Video Lead Rank Lead Scoring Customer 98

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! It makes our jobs so much easier, the customer does most of the hard work! “It’s just so messy dealing with customers. They just want the customer to order. They have their playbooks, something that produces sales, probably not much different from others.

Customer 126

Customer Outbound Revelation Discount 126

Sales and Marketing Management

APRIL 21, 2025

Every stage of the customer lifecycle presents an opportunity to build trust, strengthen relationships and position yourself as more than just a service provider. The post Beyond Transactions: How to Build Customer Relationships That Last appeared first on Sales & Marketing Management.

Customer 270

Customer How To Vendor Positioning 270

Sales and Marketing Management

AUGUST 21, 2024

Implementing and refining a customer segmentation strategy is crucial for maximizing marketing effectiveness and achieving better business outcomes. The post Unlocking the Power of Personalization: Mastering Customer Segmentation appeared first on Sales & Marketing Management.

Segment 296

Segment Customer Maximizer Strategy 296

Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. Increased alignment between marketing and sales, leading to greater confidence for reps ZoomInfo has literally changed the way we go to market.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

No More Cold Calling

FEBRUARY 13, 2025

Digital isnt a sales strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Partners in Excellence

MARCH 5, 2025

One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.

Customer 97

Customer Analysis Retention Social Media 97

Sales and Marketing Management

AUGUST 14, 2024

It also ensures they get to know their customers better. The post Solve Customer Problems by Focusing on ‘Who Does What by How Much?’ ’ appeared first on Sales & Marketing Management. ensures your team will focus on producing fewer products and solutions that don’t work.

Customer 295

Customer Marketing Sales 295

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. This is where ZoomInfo and our customers truly excel. ZoomInfo also enables customers to unify both sales and marketing teams around shared, real-time signals.

Intent 130

Intent Intent Signal Data Ideal Customer Profile 130

Smooth Sale

DECEMBER 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. However, the extra step is to include customer care.

Customer 109

Customer Loyalty Remedy Hiring 109

Understanding the Sales Force

APRIL 14, 2025

Sales Leaders who want to hire stronger salespeople could learn a lot from Shania Twain. Most Sales Leader seek out sales candidates with experience in their industry and a dressed-up resume to highlight that experience. Sales excellence. Request sample of OMG Sales Candidate Assessment.

Hiring 173

Hiring Quota Guarantee Industry 173

Zoominfo

JANUARY 16, 2025

Sales and Marketing Alignment: The Real ROI of Intent Data One of the most significant benefits of intent data is fostering alignment between sales and marketing. Its not just a tool for marketing its the connective tissue between sales and marketing, Depelteau says. Intent data should be seen as go-to-market intelligence.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Pipeliner

JANUARY 25, 2025

With thousands of competitors just a click away, customers are overwhelmed by options. Weve spent years helping businesses boost their sales by standing out online. Below, youll learn how to identify your unique selling points, communicate them effectively, and turn them into real sales advantages.

Case Study 105

Case Study Customer Social Media Lead Scoring 105

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Im Jeb Blountbestselling author of Fanatical Prospecting, Objections, Sales EQ, and INKED. When your customer finally wins their deal, theyll feel comfortable turning to a friendyoufor the solution they need.

Customer 81

Customer Licensing Proposal Government 81

Partners in Excellence

FEBRUARY 21, 2025

I listen to a lot of sales calls. What did the response mean to the customer?” But despite this, so many of our sales calls and scripts tend to be verbal ping-pong. Most importantly, in complex B2B buying, our customers are looking for conversations. Recordings of client sellers in calls/meetings.

Customer 95

Customer Call-back Face-to-face Consultative Selling 95

Understanding the Sales Force

FEBRUARY 14, 2025

I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. The next finding explains the previous finding.

Data 220

Data Hiring Compensation Quota 220

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Pipeliner

FEBRUARY 20, 2025

Titus, who runs various business ventures, including a nonprofit called Homes for Promise, shared his insights on the evolution of chatbots and artificial intelligence (AI) in customer service and sales. Gartner had predicted that by 2020, chatbots would manage 85% of customer relationships.

Customer Service 89

Customer Service Video Lead Rank Lead Scoring 89

Understanding the Sales Force

MARCH 31, 2025

We all get these spammy emails and LinkedIn messages on a daily basis which promise more meetings, more customers, an increase in revenue, and success like we’ve never seen before. Even the people who provide the services promising inbound leads, meetings, and sales increases are struggling to generate inbound leads!

Pipeline 188

Pipeline How To Cold Calling Inbound 188