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Multimedia prospecting

Sales 2.0

As we’ve introduced more ways to communicate, we (and more importantly our customers) have spread our communication over many channels, leaving less concentration on any one channel. Your prospects picked up the phone when it rang, as it might be their customer or family on the other end.

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Build a prospecting team

Sales 2.0

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Cold prospecting techniques get harder-and-harder every day. Develop your relationships with other sales people or other small business owners that serve similar markets to you. Recruit your team.

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Sales prospecting made easier

Sales 2.0

Meanwhile most high tech companies accept this level of productivity in their sales departments. This post describes a framework that I have found over the last two decades can really change the math on prospecting. It can be a critical step in filling your sales pipeline with great opportunities. Your prospect decides to do?

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Bust the Myth You Can’t Read Prospects’ Minds

No More Cold Calling

Todd suggests we can actually read our customers’ minds. When the market is on an upswing, our customers and prospects may be focused on a whole host of things. However, during a period of uncertainty and the resulting downturn, every customer, buyer, and human being is essentially thinking about the same three things.”.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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Prospecting idea: have an idea

Sales 2.0

It’s uninspiring (and ineffective) for a sales person to email or call a prospect to “just touch base”. On the other hand, I’m all for sales people staying in touch. When I was only selling and had been prospecting hard for a long time I started to feel that buyers had no problems. So what’s the solution?

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Why Are You Neglecting Your Customer Relationships?

No More Cold Calling

Your referral network is your net worth in sales. “How do I ask for a referral from customers I haven’t spoken with in two years?” How can smart, experienced sales reps let their customer relationships wither? But not all sales teams make those investments. They want a sale, and they want it now.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them? Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. This makes getting new customers extremely complicated and challenging. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule.

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Boost B2B Sales Productivity & ROI Growth with Automation

Business-to-Business (B2B) sales can be a complex and time-consuming process, involving a variety of tasks such as lead generation, qualification, and nurturing. However, by leveraging the power of Workflow & CRM automation System, companies can boost sales productivity and drive ROI growth.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. You will learn: What sales engagement is. How to measure your sales engagement efforts. Effective communication techniques. How to build an effective cadence.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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The Essential Guide to Selling by Telling Your Touchstone Story

In our fast-paced, digital world sometimes the best way to stand out in sales is to slow down and connect. Genuine connection facilitates an openness to trust, which leads to consistent sales. Sales reps who learn to tell rather than sell have a critical tool for creating connections with their prospects.