Customer Marketing Training 
No More Cold Calling
FEBRUARY 13, 2025
Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Image attribution: chaylek ) CROs who push digital-first approaches often overlook the fact that customers dont buy from technology. Digital isnt a sales strategy. Hope isnt a strategy.
Janek Performance Group
DECEMBER 24, 2024
Sales training can be a significant investment in your sales team. However, despite this, it would be a mistake for organizations to think they can just sign their team up for training and watch them succeed. To be successful, training cannot be a one-off event. What do you want reps to take away from the training?
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Pipeliner
NOVEMBER 13, 2024
In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. To improve customer satisfaction, and build a competitive edge. The Importance of Sales and Marketing Alignment Sales and marketing teams share a vital goal: driving business growth by acquiring new customers and retaining existing ones.
Hubspot Sales
AUGUST 20, 2024
I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
Zoominfo
FEBRUARY 12, 2025
After 18 years in B2B marketing, Ive seen this song and dance before. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost.
Partners in Excellence
MARCH 5, 2025
One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them. Can't make it?
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It’s as if the market skipped a beat and you’re left to play catch up. The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner?
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
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