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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade. their skills.

Incentive 295
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CROs: Stop Chasing Clicks—Start Building Connections

No More Cold Calling

A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Image attribution: chaylek ) CROs who push digital-first approaches often overlook the fact that customers dont buy from technology. A successful approach requires: Understanding the customers challenges before offering a solution.

Referrals 310
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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward.

Incentive 394
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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

Incentive 196
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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

The Incentive Research Foundation (IRF), a private not-for-profit foundation that focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs, issued a list of 10 incentive travel facts to commemorate Global Meetings Industry Day. 38 percent of all U.S.

Travel 205
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New Data: The Top 5 Unacceptable Sales Performance Findings

Understanding the Sales Force

Over the past 40 years I’ve found that excuse making is usually a cultural problem and until the company fixes that problem, and sales leaders no longer accept excuses of any kind, including rationalizations and justifications, sales training and coaching don’t improve performance.

Data 220
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5 Proven Ways to Build Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Today’s customers have an abundance of good options, so why should they stick with your brand over another?

Loyalty 206