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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. A closer look at a sales training incentive program. Why is this a trending incentive initiative? their skills.

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CROs: Stop Chasing Clicks—Start Building Connections

No More Cold Calling

A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Image attribution: chaylek ) CROs who push digital-first approaches often overlook the fact that customers dont buy from technology. A successful approach requires: Understanding the customers challenges before offering a solution.

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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

The Incentive Research Foundation (IRF), a private not-for-profit foundation that focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs, issued a list of 10 incentive travel facts to commemorate Global Meetings Industry Day. 38 percent of all U.S.

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward.

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New Data: The Top 5 Unacceptable Sales Performance Findings

Understanding the Sales Force

One interesting finding that I read was that “53% of respondents believe collaborative and team-based incentives is another trend.” Collaborative and team-based incentives might also contribute to why 87% of teams are not hitting quota.

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5 Proven Ways to Build Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Today’s customers have an abundance of good options, so why should they stick with your brand over another?

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