Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. The challenge? Intent data should be seen as go-to-market intelligence.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. Consider the case of generative AI.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 105

SBI Growth

FEBRUARY 4, 2019

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Demand Generation 214

Demand Generation Demand Generation Targets Social Selling Buyer 214

SBI Growth

DECEMBER 17, 2012

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Feasibility of Success.

Lead Scoring 326

Lead Scoring Lead Rank Cost per Lead Marketing 326

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before we switched to our MarketingOS, we were using several different software tools to launch a single campaign,” Hanson says. Find out how today.

Cost per Lead 130

Cost per Lead Demand Generation Targets Demand Generation Lead Rank 130

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation Targets 325

SBI Growth

APRIL 8, 2013

Structuring your team depends on your industry, your offering and your customer. They are also investing in content creation to engage customers earlier in the buying process. Who is the ideal customer? DEMAND GENERATION. What are the best demand generation levers to pull to stimulate inquiries?

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

SBI Growth

MARCH 5, 2013

Demand Generation – Creating interest and attracting new potential customers. Opportunity Management – Converting opportunities to customers. Included in the tool are common definitions to help you with this. Issue #1: Demand Generation. Your demand generation efforts have attracted visitors.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation Targets 320

SBI Growth

DECEMBER 12, 2012

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. A 3 rd party will never know the customer like your internal team. SBI can help you stand up an Internal Content Marketing Team with proven battle-tested tools.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 333

Zoominfo

AUGUST 27, 2024

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

SBI Growth

OCTOBER 24, 2012

A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture of Lead Generation efforts. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results. It doesn't pass the smell test.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

NOVEMBER 27, 2013

The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. A few must-do items in this step: Target Ideal Customer Profile for new product. Campaigns and demand generation programs ready. Support tools and customer service capabilities verified.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288

The Pipeline

OCTOBER 3, 2011

Customer Hot Potato – Sales eXchange – 117. Stored in Attitude , Business Acumen , Communication , Customer Care , Proactive , Sales eXchange , execution. With so many opportunities to ensure customer satisfaction, it is a wonder how some companies keep blowing it. Customer Care. Demand Generation.

Pipeline 227

Pipeline Customer Hiring Demand Generation Agencies 227

SBI Growth

DECEMBER 12, 2013

But once converted, these clicks that fit the Ideal Customer Profile can accelerate through the pipeline. It''s all about net new logos and upsell to existing customers forget the cost per lead as the focus. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

NOVEMBER 6, 2013

Allows a sales team to sell the way the customer wants to buy. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. First and foremost is your team’s ability to drive effective Demand Generation results.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

JANUARY 20, 2014

DMA studies show Offer is the #1 determination of success for customer marketing. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

SBI Growth

MAY 1, 2013

Customer service handles the few inbound leads and hands them off directly to sales. Download the Marketing Structure Tool Kit here if you think you might have a structural problem. Demand Generation. Sarah had completed her customer assessment and internal stakeholder reviews. Demand Generation.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation Targets 296

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. How many actual customers? Your marketing budget has to reflect the new buying behavior of your customers and prospects. Also, make sure to sign-up for the research tour here to get the Marketing Assessment Tool.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

OCTOBER 30, 2012

New customer revenue. They look at the sales VP as their customer. They help create sales enablement tools, sales value prop messing, demos and presentation decks to ensure the success of your sales team. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns.

Lead Scoring 331

Lead Scoring Lead Rank Hiring Marketing Qualified Lead 331

Zoominfo

AUGUST 24, 2021

Is it time to add chatbots (or live chat) to your demand engine? Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. Can Your Team Handle Yet Another Tool?

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

SBI Growth

NOVEMBER 4, 2012

For existing customers, make it a part of the Account Management phase of the Buyer Process. For new customers, build it into the Demand Generation phase. But you can give Sales the tools to quickly assess them. Anticipate economic changes that will affect your customers. After all, they’re unexpected.

Buyer 293

Buyer Decision Maker Demand Generation Targets Demand Generation 293

SBI Growth

JULY 12, 2013

Buyer Process Maps (BPM), personas, customer feedback etc. are critical cross functional tools/activities. Think like your customer. Put the necessary metrics and tools in place. It also didn’t include any B2B demand generation campaigns. This maintains your group’s relevance to the sales needs.

Marketing 323

Marketing Demand Generation Targets Demand Generation Call-back 323

SBI Growth

NOVEMBER 7, 2013

Get it here along with over 90+ tools by registering for our research tour. Do you have to increase your demand generation efforts to get new leads? Actions that generate revenue. Make sure their schedules include: Daily demand generation activities. Everyone must work on generating lead daily.

Quota 296

Quota Demand Generation Targets Demand Generation Negotiation 296

The Pipeline

AUGUST 12, 2011

When the customer can’t be consoled, console the employee. “I can hear the frustration in your voice,” said Sarah, to an upset customer. ” Sarah, a sales representative who worked for me, plopped down in my office to relate a frustrating phone call she had just concluded with one of our customers, Darren. .”

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Zoominfo

NOVEMBER 18, 2024

Top Website Visitor Identification Software Tools 1. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration. Its integrations and easy-to-use features make it an ideal choice for businesses focused on customer experience and growth.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. A 3rd party will never know the customer like your internal team. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

FEBRUARY 19, 2013

This tool will expose you to the 6 biggest problems sales leaders face. Root Cause — your company does not sell the way the customer likes to buy. You are not aligned with how your customer proceeds through their buying process. Marketing needs to be running demand generation campaigns in advance so sales has leads.

Promotion 310

Promotion Demand Generation Targets Demand Generation Intent 310

SBI Growth

JULY 7, 2013

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. And the trend continues.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

DECEMBER 19, 2013

The SBI Sales Initiative Assessment Tool has answers. No matter what initiatives your sales organization is considering, this tool carefully evaluates them. For example, you may recognize that you have a massive demand generation problem. After you’ve done this, send the tool to your senior team. Possible Return.

How To 303

How To Incentives Incentive Demand Generation Targets 303

SBI Growth

FEBRUARY 6, 2014

How much of this will come from new customers? Demand generation managers, campaign managers, lead development representatives, etc. Items to measure are below, and outlined in more detail in this tool. So, how will you generate more leads? As a Marketing Leader, you are expected to contribute to the revenue goal.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. Below I will summarize what was discussed and offer a free tool kit here. per customer. in total cost per customer, sitting at an average of $290. Customer-Centric Companies are Emerging. Kathy is the CMO of an emerging software company.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Zoominfo

MARCH 17, 2025

With these insights, RMs can efficiently assess existing lending engagements and surface new opportunities, using customized dashboards that aggregate over one million data points into actionable prospecting tools. Improved demand generation and account-based marketing (ABM) strategies.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. Can Your Team Handle Yet Another Tool?

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

SBI Growth

DECEMBER 30, 2012

I successfully calculate an ROI on my Lead Generation program ? I have given my team the tools to write great content ? I mapped the buying process of my customers? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Scoring 297

SBI Growth

SEPTEMBER 4, 2013

Maybe the internal marketing structure failed to evolve with the customer demands. 5 Key Areas: Clearly and fully understand your customer: Buyer Process Maps (BPMs) are designed to map the buying process. He also worked closely with sales on a customized sales process. Why would they? Here are five.

Hiring 303

Hiring Sales Qualified Lead Lead Scoring Lead Rank 303