Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Tools for Store Owners Customer Relationship Management Systems.

Customer Service 109

Customer Service Tools Customer Hiring 109

Pipeliner

FEBRUARY 20, 2025

Titus, who runs various business ventures, including a nonprofit called Homes for Promise, shared his insights on the evolution of chatbots and artificial intelligence (AI) in customer service and sales. Gartner had predicted that by 2020, chatbots would manage 85% of customer relationships.

Customer Service 89

Customer Service Video Lead Rank Lead Scoring 89

Zoominfo

SEPTEMBER 25, 2020

Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. The CMO said this “breakthrough” strategy was the foundation of the company’s sales and marketing plans. Just consider the following: Customers are actively avoiding salespeople. Customers are harder to reach.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

SEPTEMBER 4, 2019

Why does a customer remain loyal to a particular brand? But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Today’s customers have an abundance of good options, so why should they stick with your brand over another?

Loyalty 206

Loyalty Customer Incentive Incentives 206

No More Cold Calling

NOVEMBER 14, 2019

That’s just plain rude, and it’s certainly not how to build customer loyalty. Customers get equally frustrated when the buying process becomes ridiculously complex, and they can’t get answers to their questions. Prospects give up, and customers start looking for a more attentive vendor with a simpler buying process.

Loyalty 249

Loyalty Customer Cold Calling Fashion 249

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

SBI Growth

SEPTEMBER 23, 2020

Being customer-centric can no longer be a company’s competitive advantage. This is especially true in Europe, where we have seen a considerable shift across organizations and their focus on the Customer Experience. In order to truly drive top-line revenue, increase.

Revenue 263

Revenue Company Customer Competition 263

Sales and Marketing Management

FEBRUARY 17, 2022

With the ability to interact and empathize with clients directly, customer service tools can go even further. The post Why Sales Teams Should Implement Empathetic AI for Successful Client Retention appeared first on Sales & Marketing Management.

Retention 302

Retention Customer Service Tools Sales 302

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Education Scale 226

Sales and Marketing Management

NOVEMBER 8, 2023

Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness. The post The ROI of Chatbots appeared first on Sales & Marketing Management.

ROI 292

ROI Customer Service Marketing Customer 292

MTD Sales Training

APRIL 15, 2020

When customers step through the door, they expect a certain level of customer service. Your customer will expect an experience that is free-flowing and completely hassle free and can set you apart from your competitors if you do it right. They expect you to know your customer. Happy Selling! Sean McPheat.

Retail 177

Retail Customer Face-to-face Customer Service 177

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Expansion by developing a new product.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

DECEMBER 14, 2018

Assessing an idea while looking at how it could manifest itself in market enables those involved, client-side and agency-side, to better determine where and how to invest time and money. Once you crystalize an idea and show how it will manifest itself in market, you’ll know what needs correcting and why, saving both time and money.

Lead Rank 208

Lead Rank Marketing Consumer Fashion 208

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

SugarCRM 116

SugarCRM Customer Marketing Outbound 116

No More Cold Calling

SEPTEMBER 6, 2019

When you prospect by referral, you treat all customers like gold. I’ve never had a good customer experience at that market, but this was over the top. But consumers aren’t the only ones who expect a good customer experience. Business buyers want superior service, too, and they have more to offer than just repeat business.

Referrals 189

Referrals Customer How To Airlines 189

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Partners in Excellence

NOVEMBER 14, 2021

We struggle to be “customer focused.” ” Somehow, our priorities and goals have precedence over understanding and helping our customers. At the same time, we know the most effective/efficient path to achieving our goals is through our customers, creating great value with them.

Customer 149

Customer Hiring Engineering Customer Service 149

SBI Growth

NOVEMBER 8, 2018

As The CEO, you obsess about your Customer. You also know you need to transform your Customer Experience. You are aware that customer expectations have risen, however, your company has not evolved to address them. You are committed to CX.

Customer 209

Customer Company Customer Service Incentive 209

Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. Furthermore, the average customer reads 10 online reviews before making a purchasing decision and 86% of consumers and businesses are willing to pay for a better customer experience.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI in Marketing.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM applications can be used for more than just the recording of customer touch points. In today’s business world, the customer truly is king, and they have more buying power than ever.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. But you’ll still need to ensure that the vision makes sense to your colleagues, customers and prospects if you are to succeed in spreading confidence, boosting revenue and inspiring growth. Vision is vital.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Partners in Excellence

SEPTEMBER 12, 2022

” As we, sellers, look at the various pieces parts of selling—marketing, sales, customer service, etc—we tend to optimize these systems to achieve our separate goals. As a result we and our customers have a huge challenge. We focus on our effectiveness, efficiency, and productivity in generating revenue.

System 133

System Customer Vendor Objections 133