Hubspot Sales

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. Here are some of our top predictions for CRM in the upcoming year, including rising CRM use from new markets, powerful features and integrations, and the impact of wider tech trends on CRM. CRM Trends for 2022.

Trends 136

Trends CRM Analytics Social Media 136

Showpad

DECEMBER 31, 2019

It’s that time of year again… trend time. Before we get into it, let’s first clarify what a trend actually is. Trend 1: Data and technology helps value messaging become dynamic, targeted, and tailored. This is a big trend – a new holistic approach around communicating value to your buyers and customers.

Trends 119

Trends Sales Enablement Harvest Data 119

Zoominfo

FEBRUARY 20, 2018

Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. 5. Online Customer Service. And—this hasn’t gone unnoticed. The solution?

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Hubspot Sales

DECEMBER 4, 2024

AI makes customers happier. Well, what if I told you that there’s a way to avoid having your own product/service be on that same chopping block? analyzing market trends, competitive landscapes, etc.) Marketing , sales, customer service, you name it. Check out my thoughts below: 1. All you need is AI on your side.

Benefit 91

Benefit Data Social Media Customer Service 91

Pipeliner

FEBRUARY 28, 2025

He points out that businesses need to be in constant touch with their customers to know what they want and how they use the products or services. This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Zoominfo

OCTOBER 23, 2019

AI Trends by Sector. 63% of B2B marketers are interested in using AI to identify trends ( source ). 59% of B2B marketers expect AI to help identify prospective customers ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Pipeliner

FEBRUARY 18, 2025

Efficiency and Proximity to Sales : Agility : Internal teams can respond more swiftly to market changes and customer needs, as they are directly connected to the sales and customer service departments. This report provides valuable insights for those interested in understanding the current landscape of in-house marketing.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

SBI Growth

FEBRUARY 7, 2013

They say it’s a one-off, not a trend. What did you do that customers liked? What did competitors do that customers didn’t like? Was it a product/service offering that made the difference? Or was it a sales / customer service factor? But the real key is being able to dissect how and why you won.

Ideal Customer Profile 303

Ideal Customer Profile Buyer Persona How To Competition 303

Sales and Marketing Management

JANUARY 16, 2019

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. In 2015, Google reported that mobile searches eclipsed desktop searches for the first time.

Channels 259

Channels Social Media Consumer Lead Rank 259

Sales and Marketing Management

NOVEMBER 8, 2017

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 218

Data Customer Scale Trends 218

Pipeliner

FEBRUARY 6, 2025

Operational Efficiency: CRM streamlines communication between sales, marketing, and customer service teams, ensuring a seamless experience for passengers from booking to disembarkation. Data-Driven Decision Making: With CRM analytics, cruise lines can uncover trends, predict demand, and optimize pricing strategies to maximize revenue.

CRM 103

CRM Loyalty Segment Retention 103

Zoominfo

MARCH 21, 2025

Analytics & Reporting : How deep are the insights into performance trends and behaviors? Customization : Can it adapt to your unique sales processes and workflows? Vendor Support : Is onboarding, training, and customer service included? Scalability : Will it grow with your team and business needs?

Sales Coaching 130

Sales Coaching Software Software Coaching 130

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Remember ‘big data’ and ‘advanced analytics’? Read on to.

Marketing 180

Marketing Analytics Trends Data 180

Sales and Marketing Management

MARCH 2, 2018

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 180

Data Customer Scale Trends 180

Pipeliner

MARCH 24, 2025

Matthew suggests prioritizing the customer experience to establish trust. Proactive Customer Service: Address potential concerns before they arise. Instead of relying solely on FAQs, provide detailed product descriptions, high-quality images, and customer reviews. Highlight the unique value your products offer.

Video 59

Video Scale Lead Rank Lead Scoring 59

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty. Follow our go-to-market series.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Lead411

DECEMBER 13, 2024

5 Ways Customer Service can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.

Ideal Customer Profile 52

Ideal Customer Profile Customer Service Customer B2G 52

Zoominfo

SEPTEMBER 4, 2019

To make matters worse, customers trust brands far less than they once did. In fact, 55% of customers say that they now trust companies less than they used to ( source ). This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. Invest in multi-channel customer service.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. Then, use their responses to tailor the customer experience. Personalization.

B2B 246

B2B Marketing Segment Scale 246

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Scoring 59

Alice Heiman

APRIL 22, 2020

2: Stay connected to customers and offer heartfelt value-adds. As you talk to customers during coronavirus fears , check to ensure you’re providing the best customer service possible for their evolving needs. Your best source of business is expanding offerings to your existing customers.

How To 167

How To Construction Customer Service Coaching 167

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. And, recent studies predict that by 2020, customer experience will overtake products and price as the key brand differentiator ( source ).

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Sales and Marketing Management

MARCH 16, 2018

According to our survey, some 65% of businesses expect to make salespeople their top hires for 2018: a trend that suggests a dearth of talent or a surplus of unexploited opportunities. Slashing prices simply won’t cut it: the customers who want the cheapest option aren’t the customers who tend to hang around once the transaction is complete.

B2B 195

B2B Company Hiring Discount 195

SalesFuel

FEBRUARY 13, 2025

Citing expertise in business presentations, Ron Torossian , a PR professional, lists trends shaping how your prospects consume new information. Torossian suggests the following: Predictive trend analysis for the client's industry. Personalized content recommendations based on customers target audience.

Vendor 59

Vendor Hiring Decision Maker B2C 59

Zoominfo

OCTOBER 4, 2018

But, the marketing industry moves fast, and new trends and developments call for new job requirements—some of which your team might be lacking. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ). Brand Manager.

Marketing 187

Marketing Social Media B2B Scale 187

BuzzBoard

JUNE 1, 2024

Analyze How the Latest Trends in Client Acquisition Are Revolutionizing Digital Marketing Agencies In the fiercely competitive field of digital marketing, staying informed about the latest trends in client acquisition is vital. Remember, the future of client acquisition in marketing lies within these trends.

Trends 52

Trends Social Media Marketing Case Study 52

SMEI

JANUARY 5, 2024

Moreover, they demonstrate your dedication to staying abreast of evolving trends and best practices, a critical aspect in the ever-changing landscape of sales and marketing. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Hubspot Sales

FEBRUARY 20, 2025

Teams made decisions based on gut instincts, outdated spreadsheets, and chasing trends that had already peaked. Predicting market changes, understanding customer behavior, or optimizing workflows felt like shooting in the dark. The process is slow, and its easy to miss key insights or trends buried in the data.

Scale 52

Scale Opportunity Strategy Hubspot 52

Pipeliner

MARCH 20, 2025

Adaptability: Be willing to pivot based on market trends and consumer behavior. Allocate Resources Wisely: Invest in foundational elements such as website optimization, customer service, and data analytics. Team Building: Hire the right talent and avoid common recruitment pitfalls.

Video 75

Video Lead Rank Lead Scoring Scale 75

Cincom Smart Selling

JANUARY 30, 2025

Monitoring market trends and competitor pricing ensures a business stays relevant and attractive. Pricing too high might drive customers to competitors, while pricing too low risks initiating a price war that diminishes industry profitability. Competitors also influence pricing decisions.

Strategy 62

Strategy Lead Rank Penetration Margin 62

Cincom Smart Selling

APRIL 12, 2021

Lean seems to be a business trend rooted in the physical processes associated with reducing waste. How Lean Principles Apply to Customer Experience. Raise your hand if you have ever experienced a frustrating phone call with customer service. Increasingly, repeat business hinges on customer service.

B2C 119

B2C Customer Retail Customer Service 119

SalesFuel

FEBRUARY 21, 2025

In addition, consumers want to see what the brands product is all about and how it relates to a current trend. Organic social has always been a great way for brands to show they are committed to customer service. They may have success using the format as a listening and customer service tool.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Zoominfo

AUGUST 12, 2018

AI Trends by Sector. 63% of B2B marketers are interested in using AI to identify trends ( source ). 59% of B2B marketers expect AI to help identify prospective customers ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ).

B2B 150

B2B Telecommunications Forecasting Scale 150

PandaDoc

NOVEMBER 13, 2024

Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. Analyzing this data helps businesses capitalize on high demand or other trends to find the optimal pricing strategy.

Analytics 52

Analytics Data Churn Lead Rank 52

Allego

DECEMBER 18, 2024

Their predictions highlight the trends, tools, and strategies that will define sales enablement in 2025giving you a roadmap to stay ahead of the curve. 7 Trends Impacting Sales Enablement in 2025 Sales enablement in 2025 will be defined by innovation, integration, and a laser focus on both buyer and seller experiences.

Sales Enablement 62

Sales Enablement Hiring Face-to-face Lead Scoring 62

Zoominfo

JANUARY 22, 2019

If you have very little information about the customer, you might need to delegate ownership to an experienced customer service rep who can adapt on the fly and handle many different scenarios. This trend convinces your executive team to sign off on a chatbot service that helps website visitors find their desired location.

Social Media 213

Social Media B2B Scale Follow-up 213