SBI Growth

OCTOBER 20, 2012

Rinse and Repeat: The Annual Comp Study. The standard comp study may be dangerously inadequate. Propose a Solution: Conduct a compensation study and redesign the plan. Unfortunately, HR's usual solution to sales comp problems is a one-size-fits-all tool – the compensation study. Compensation Study ?

Compensation 267

Compensation Incentives Incentive Lead Rank 267

SBI Growth

SEPTEMBER 26, 2012

Provide case studies that prove you can execute. Case studies help reduce your customer's fear of risk. They relate to the problem the customer in the study was solving for. Introduce the customer to a testimonial that implemented a similar solution. Introduce the service or implementation team.

Closing 303

Closing Lead Scoring Lead Rank Customer 303

No More Cold Calling

DECEMBER 16, 2014

Dan Lyons explores this issue and shares research from the Objective Management Group in his Hubspot post, “ Study: 3 of 4 Sales Reps Have No Idea What They’re Doing.” Engineers study engineering. CFOs study accounting.” So they “wing it” and fail. Marketing people get marketing degrees.

Hiring 240

Hiring Guidelines Engineering Face-to-face 240

Sales and Marketing Management

JUNE 10, 2019

The Service Recovery Paradox has been well documented in consumer settings, but only recently validated for the B2B environment. Prior to our latest research, apologies had been a reasonably well-studied area. The inevitable customer service failure needn’t incite panic or dismay. if you handle the failure properly.

Loyalty 234

Loyalty Remedy Journal Study 234

Understanding the Sales Force

SEPTEMBER 17, 2014

OMG is working on a major sales effectiveness study that looks not only at traditional sales effectiveness, but also inside, inbound and social selling effectiveness. The study must be inclusive and not just for huge companies and that''s why I need your help. No names, no emails, no follow up. Won''t you please help me ?

Inside Sales 217

Inside Sales Outside Sales Study Distribution 217

Sales and Marketing Management

APRIL 26, 2019

Just consider the following: Customers are actively avoiding salespeople. The modern buyer journey sees customers using Google, visiting websites, sharing experiences and product recommendations in peer-level forums, studying analyst reports and reading expert product reviews.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Sales and Marketing Management

AUGUST 8, 2017

Today’s online shopper wants a fast response time to their customer service query, and a frictionless way to initiate support. Not only are customers provided more convenience with a live chat platform, but company savings are significant. According to J.D.

Retail 206

Retail Oracle Social Media Consumer 206

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

SBI Growth

SEPTEMBER 15, 2013

Instead, they produced case studies from top clients. They changed their messaging to focus on customer care. They picked up 2 new clients in Q3 that were drawn to the customer service approach. They stopped handing out collateral on all the bells and whistles. Download a copy of SBI’s Buyer Process Map Template.

Tools 300

Tools Sales Tools Collateral Vendor 300

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. They can also help keep varying departments aligned.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Expectations dashed.

Marketing 266

Marketing Strategy Eloqua Marketo 266

No More Cold Calling

AUGUST 24, 2017

They invest dollars in upgrading ERP Systems, marketing, equipment, and software each year, but for some reason, they don’t see value in upgrading the education provided to their sales and service teams. A recent study by CSO Insights shows that only 54 to 57 percent of salespeople achieve their sales goal. Click To Tweet.

Hiring 214

Hiring Account SalesForce Quota 214

Zoominfo

SEPTEMBER 25, 2020

Go-to-market plays to build loyalty include upsell campaigns; Net Promoter Score campaigns; customer referral campaigns; loyalty program rollouts; and automated customer service surveys. If they are happy, ask them for quotes and case studies and use these as early collateral for your sales team.”.

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales and Marketing Management

MARCH 14, 2018

You don’t even need to land a single new customer. According to a study from Harvard Business School , you can boost profitability by 25 to 95 percent by focusing on current customers and boosting retention rates by just five percent. Thus, the key to profitability is to slow customer churn and nurture growth.

Retention 223

Retention Customer Loyalty Remedy 223

Sales and Marketing Management

JANUARY 20, 2020

Share links to your company’s latest case study with your prospects. What’s more, it’s cheaper and more cost-effective to retain your customers than to acquire a new customer. . One way to keep your customers happy is to be their unofficial customer service rep. Host webinars. Setup online conference calls.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Zoominfo

OCTOBER 18, 2018

We also recommend including proof of value in the form of customer testimonials and case studies. Here’s why: Case studies and testimonials promote trust. A customer or prospect is much more likely to trust the words of their peers more so than the words of a company. And—case studies do just that.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Sales and Marketing Management

AUGUST 31, 2017

This includes everyone involved in pre-sales, customer service and sales. Trying to sell ‘anything to anyone’ is damaging to your business, exhausting for anyone working in implementation and customer service (because you’ve sold to a less-than-ideal customer), and frustrating for customers.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Zoominfo

OCTOBER 23, 2019

A Harvard Business Review study found that companies using AI for sales were able to increase their leads by more than 50%, reduce call time by 60-70%, and realize cost reductions of 40-60% ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

JANUARY 26, 2021

You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Larger companies will need extensive onboarding and customer service to make sure things go smoothly. Create Case Studies To Demonstrate Value.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

SEPTEMBER 24, 2019

Some customers are direct—they voice their displeasure and tell you why they have lost trust in your company. But, more often than not, customers simply move on to a competitor. Here are a few ways to collect customer feedback in a constructive way: Automated satisfaction surveys. Customer service follow up.

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

Sales and Marketing Management

DECEMBER 26, 2018

One of my clients created teams that included sales reps, sales engineers, account managers, customer service people and representatives from accounting for a short burst of high activity. article called “ Google Spent 2 Years Studying 180 Teams. The short answer? Here’s an example: Teams can be short lived.

Incentives 191

Incentives Incentive Google Account 191

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Sales and Marketing Management

JULY 7, 2019

Author: Alfred Baumbusch Over the past four decades, manufacturing, distribution and some service companies have invested management time and attention, consulting dollars and technology expense to properly balance supply commitments and realized demand. The results have been spotty at best.

Sales Operations 212

Sales Operations Lead Rank Fashion Distribution 212

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. 86% of respondents said they would be willing to pay 25% more for better customer experience. Don’t believe us?

Marketing 194

Marketing Scale Segment Channels 194

Sales and Marketing Management

JULY 4, 2019

Training programs in sales or customer service, negotiation, coaching and leadership all contain the same foundational elements. Studies reveal that mimicking body language helps move people to the Approach mode via a set of mirror neurons (Maddux). These programs require a detailed list of skills for participants to master.

Conversion 264

Conversion Lead Rank Coaching Guidelines 264

BuzzBoard

MAY 23, 2024

Highlighting the Potential of Case Study Narratives in Building Trust With Local Business Clients As a digital marketing agency, you’re always seeking breakthrough techniques to win over small businesses, your potential local business clients. However, case study narratives are not as elementary as bragging about previous achievements.

Case Study 52

Case Study Study Small Business Small Business 52

Zoominfo

JUNE 24, 2018

Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ). An online knowledge base is a resource center where customers can find answers to more in-depth questions on their own.

Customer 133

Customer Social Media Discount Knowledge Base 133

Sales and Marketing Management

NOVEMBER 8, 2017

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 218

Data Customer Scale Trends 218

Sales and Marketing Management

MARCH 9, 2021

Above all, make customer service a priority. A recent study documenting risk-taking found that there is a correlation between a willingness to take risks and higher personal satisfaction. He enjoys using what he’s learned from 10 years of studying business and money to help others achieve financial stability.

Face-to-face 177

Face-to-face Microsoft Competition Influencer 177

Sales and Marketing Management

OCTOBER 24, 2019

Then there’s the problem of “serial switching,” the changing of brands when benefits aren’t clearly communicated, a habit 67% of customers admit to. So why aren’t more businesses embracing communication within their customer loyalty programs?

Loyalty 120

Loyalty Customer Consumer Study 120

Sales and Marketing Management

FEBRUARY 25, 2019

By studying your competitors, you ensure that your value proposition becomes a differentiator. All you need to do is look back at this promise to provide direction with everything from marketing and customer service to sales and delivery. In other words, get to know the competition. Is it quality? Is it price?

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Hubspot Sales

SEPTEMBER 19, 2019

According to a study from Tulip Retail , 83% of shoppers believe they’re more knowledgeable than retail store associates, and 79% of survey respondents say knowledgeable associates are important or very important. How to use it: Sales reps should be armed with case studies and examples so they can show how a product works in action.

Hiring 144

Hiring Training Case Study Hubspot 144

BuzzBoard

MAY 23, 2024

Exploring Why Case Studies Are Effective for Lead Nurture and Local Business Client Conversion As global business evolves, the quest for creating effective marketing strategies continues. One tool that’s proving increasingly advantageous for local businesses is the use of case studies.

Case Study 52

Case Study Study Conversion Tools 52

Sales and Marketing Management

NOVEMBER 1, 2018

The technology acts as a virtual assistant that helps sales and customer service teams access important customer data with a simple voice command. This technology is crucial in the fast-paced and time-sensitive sales world, where a timely response to a customer inquiry can make or break a sale.

CRM 209

CRM Small Business Small Business Analytics 209

Sales and Marketing Management

JANUARY 23, 2018

Regardless of how much a company might try to step away from email in favor of project-based communication or real-time customer service platforms, email continues to be the most reliable option given its widespread use. Make your words count. Be clear and concise.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

Pipeliner

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Inbound 98

Inbound Outsourcing Services Customer Service Inbound Sales Team 98