Sales and Marketing Management

JUNE 1, 2018

I like numbers when I want to look at quantitative data from a sales manager role, but the power of storytelling is way underrated,” says Carter Young, director of sales training and operations at SaleScout Data Solutions, a B2B sales intelligence provider. Telephone service is not the sexiest thing to sell.

Marketing 226

Marketing Telemarketing Scale Education 226

Sell Integrity

NOVEMBER 23, 2020

Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity. faster and increased customer lifetime value 1.6x

Strategy 117

Strategy Customer Loyalty Coaching 117

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

LeadFuze

JULY 25, 2021

It could coerce your current customers into telling others about your product and become lead generators (aka brand advocates), thus bringing the cycle full circle from new client, to happy client, to referral client. Now, let’s get into the nuts and bolts. Communication is the same way.

Lead Rank 124

Lead Rank Lead Scoring Top of Funnel Churn 124

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company 54

Smart Company Customer Leads Marketing Qualified Lead 54

Factor 8

AUGUST 8, 2019

Also, invest in different training for this crew than your full-cycle sellers and go heavy on the “first base skills” to help them get more initial conversations. That means these folks need more product training, more business acumen training, social media, and more robust sales skills. (We Best of luck.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Sales Hacker

JUNE 23, 2020

” So, BetterGrowth is an agency here in Portland, Oregon, that myself and my awesome founders, one of which is my wife, work to help companies with their customer success needs. When we started in customer success, back when I was working for a rocket ship out of Austin, Texas, we didn’t even know what to call it.

Customer 76

Customer Churn Lead Rank Scale 76