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“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.
When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding new clients is the fuel that drives growth in any company, but for those who use recurring revenue models—You have to keep on selling your product every month. Communication is the same way.
Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success. This ultimately leads to good customer relationships. and learn more.
You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smartcompanies have their eye on more than just renewals. Account Managers require similar skills but are likely not selling/managing a software product.
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