Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company 54

Smart Company Customer Marketing Qualified Lead Leads 54

Cincom Smart Selling

MAY 8, 2024

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Klozers

JUNE 5, 2014

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Whilst it may be impossible to completely eliminate Customers From Hell, it certainly makes sense to do as much as we possibly can, to reduce the numbers. . 3)  Follow Up. .

Ideal Customer Profile 50

Ideal Customer Profile Customer Social Media CRM 50

The Brooks Group

OCTOBER 18, 2010

Smart companies know that salespeople offer a valuable voice to questions like how to improve tactical marketing, ways to enhance customer service, and even what new products to develop. More than just sales volume, the department must contribute to the overall organizational goals.

Collateral 40

Collateral Enterprise Enterprise Smart Company 40

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. But fast forward to today, organizations, our customers and ours, are running very lean.

Face-to-face 62

Face-to-face Networking ACT Ideal Customer Profile 62

Factor 8

AUGUST 8, 2019

You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smart companies have their eye on more than just renewals. Their reps are charged with adding more users, selling upgraded packages with more features, and securing longer-term contracts.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Sales Hacker

JUNE 23, 2020

When we started in customer success, back when I was working for a rocket ship out of Austin, Texas, we didn’t even know what to call it. I have had so many titles in the early years of my customer success journey that made no sense. How to put customer experience into the DNA of an organization. I appreciate it, Sam.

Customer 80

Customer Churn Lead Rank Scale 80

Sales Hacker

AUGUST 28, 2018

When we asked this question explicitly in our survey, a majority of B2B buyers agreed that they find it hard to schedule time to speak with a sales or customer service representative. Difficulty scheduling meetings or reaching a company representative. So what should smart sales teams do to take advantage of these findings?

Buyer 89

Buyer B2B B2C Survey 89