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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Why should B2B companies embrace a B2P approach? B2B companies tend to embrace a style of communication that is more risk-averse. Do you offer personalized customer service?

B2C 182
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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Why Should B2B Companies Embrace A B2P Approach? B2B companies tend to embrace a style of communication that is more risk-averse. Do you offer personalized customer service?

B2C 100
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success.

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Creating A Customer-Centric Strategy

Sell Integrity

Those are just a few of the benefits and advantages customer-centric organizations enjoy, according to numerous studies over the past decade. Research by Zendesk , for example, shows that superior customer service directly impacts purchasing decisions, buying behaviors and long-term revenue.

Strategy 117
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

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Having Too Many Choices Can Cost You Plenty

Engage Selling

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »