Customer Service and Smart Company

From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

Social Media

Social Media Outsourcing Services Customer Service Media

Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

OCTOBER 4, 2019

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Why should B2B companies embrace a B2P approach? B2B companies tend to embrace a style of communication that is more risk-averse. Do you offer personalized customer service?

B2C

B2C B2B Marketing Lead Rank

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

JUNE 1, 2018

An avid fan of Pixar movie studios, Richards has FluentStream experimenting with graphics, stories and even an anthropomorphized rat that chews through a main cord and knocks out a customer’s communications system to reinforce FluentStream’s message of high-quality, personalized customer service.

Marketing

Marketing Telemarketing Scale Education

Creating A Customer-Centric Strategy

Sell Integrity

NOVEMBER 23, 2020

Those are just a few of the benefits and advantages customer-centric organizations enjoy, according to numerous studies over the past decade. Research by Zendesk , for example, shows that superior customer service directly impacts purchasing decisions, buying behaviors and long-term revenue.

Strategy

Strategy Customer Loyalty Coaching

Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

OCTOBER 4, 2019

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Why Should B2B Companies Embrace A B2P Approach? B2B companies tend to embrace a style of communication that is more risk-averse. Do you offer personalized customer service?

B2C

B2C B2B Marketing Lead Rank

26 CRM Techniques and Strategies for Customer Retention

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention

Retention Webinar Metrics CRM Ideal Customer Profile

Client Onboarding Process: Free Checklist for Service Providers

LeadFuze

JULY 25, 2021

It could coerce your current customers into telling others about your product and become lead generators (aka brand advocates), thus bringing the cycle full circle from new client, to happy client, to referral client. Now, let’s get into the nuts and bolts. Communication is the same way.

Lead Rank

Lead Rank Lead Scoring Top of Funnel Churn

Having Too Many Choices Can Cost You Plenty

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company

Smart Company Customer Leads Marketing Qualified Lead

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

AUGUST 28, 2018

When we asked this question explicitly in our survey, a majority of B2B buyers agreed that they find it hard to schedule time to speak with a sales or customer service representative. Difficulty scheduling meetings or reaching a company representative. So what should smart sales teams do to take advantage of these findings?

Buyer

Buyer B2B B2C Survey

How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

MAY 8, 2024

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success.

Ideal Customer Profile

Ideal Customer Profile Top of Funnel Customer Scale

Customers From Hell – Top 4 Tips for Handling

Klozers

JUNE 5, 2014

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Whilst it may be impossible to completely eliminate Customers From Hell, it certainly makes sense to do as much as we possibly can, to reduce the numbers. . 3) Follow Up. .

Ideal Customer Profile

Ideal Customer Profile Customer Social Media CRM

To Build a Sales Culture

The Brooks Group

OCTOBER 18, 2010

Smart companies know that salespeople offer a valuable voice to questions like how to improve tactical marketing, ways to enhance customer service, and even what new products to develop. More than just sales volume, the department must contribute to the overall organizational goals.

Collateral

Collateral Enterprise Enterprise Smart Company

Overloaded And Overwhelmed

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. But fast forward to today, organizations, our customers and ours, are running very lean.

Face-to-face

Face-to-face Networking ACT Ideal Customer Profile

The Different Inside Sales Roles Explained

Factor 8

AUGUST 8, 2019

You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smart companies have their eye on more than just renewals. Their reps are charged with adding more users, selling upgraded packages with more features, and securing longer-term contracts.

Inside Sales

Inside Sales Hiring Lead Rank Top of Funnel

PODCAST 115: Improving Customer Experience: Your Magic Key to Success with Leah Chaney

Sales Hacker

JUNE 23, 2020

When we started in customer success, back when I was working for a rocket ship out of Austin, Texas, we didn’t even know what to call it. I have had so many titles in the early years of my customer success journey that made no sense. How to put customer experience into the DNA of an organization. I appreciate it, Sam.

Customer

Customer Churn Lead Rank Scale

Sales Pro Central