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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return.

Marketing 246
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Events and Audience Segmentation: Who Needs to Know What When?

Nimble - Sales

It is also expected by consumers due, in large part, to the growing availability of technology to accelerate and optimize customer service and client-vendor relationships. The post Events and Audience Segmentation: Who Needs to Know What When? What does personalization mean and how do you do it? Here […].

Segment 75
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The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? 15% of email users change their email address one or more times a year.

B2B 223
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How To Track and Validate Website Sales Leads By Marketing Channel

Sales and Marketing Management

For instance, a large segment of online marketers rely on the raw conversion numbers they receive from Google Analytics and other reporting platforms to make crucial decisions about their lead generation websites. Knowing which conversions are serious about becoming new customers and which are not is extremely important.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. EY found that the increase in products and services available to B2B buyers in recent years has made them more discerning.

Strategy 166
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Do You Have A Customer Retention Strategy? If Not, Here's How to Get Started

SalesFuel

According to HubSpots research, the cost of acquiring a new customer is five times more than retaining one. Additionally, SalesFuel reports that up to 71% of B2B customers are prepared to change vendors, according to Gallup. What are the benefits of using a customer retention strategy?